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Opinion | Horlicks may not be such a sweet deal
Horlicks is losing its star status as the 'healthy' morning and after-school drink of choice. In a worst-case scenario, it could wind up with the image it has in the UK, its home market: a sleep-inducing bedtime drink for the elderly
4 min read28 Nov 2018Horlicks and Complan: Health drinks need a boost to sustain in India
GSK and Kraft Heinz were slow to adjust to consumers? shifting demands in nutritional supplements and health drinks
5 min read15 Nov 2018Mondelez set to bring global offerings to India
Mondelez, which owns cookie brands such as Lu, Prince and Nutter Butter, plans to introduce some of them in India
1 min read2 Nov 2018How Cello Pens, Mirinda and Bournvita are helping students beat exam stress
Several brands have launched advertising campaigns to connect with young students and help them beat the exam stress
3 min read21 Mar 2018Parenting redefined
Is it really possible to create champions by aggressive parenting?
3 min read24 Mar 2017Not just Nestle’s Milo, GSK’s Horlicks will now have to fight Danone’s Protinex Grow
French company Danone SA is entering the Indian health food drink market with its product Protinex Grow
2 min read28 Feb 2017Teachers’ Day special: TV ads that tapped emotions with teacher-student bond
Consumer brands, irrespective of their target group, have often resorted to the innocence and nostalgia that a teacher-student theme brings to storytelling
5 min read5 Sep 2016News Wiz: It’s all about the questions
If you're a big quiz fan or took part in quizzes in school, there is much to love about India Today TV's news quiz show, News Wiz
5 min read25 Jul 2016Cadbury maker Mondelez hires Britannia’s Hemant Rupani as sales director
Rupani's appointment comes 3 weeks after Mondelez launched a new cookies brand to grab a larger share of the estimated `14,500 crore Indian biscuits market
1 min read11 May 2016Mondelez looks at cookies market to return to high growth
The new biscuit based on the taste of Bournvita will be available on shelves from 1 May onwards in two packs`10 and `25
3 min read20 Apr 2016Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared