Brand awareness

<br />Recognizing the dynamic: Rajesh Shukla says rural consumers should not be viewed as urbanites without resources. They have a distinct identity, look for value for money, and want products that are fun<br /> (Rajesh Shukla says rural consumers should not be viewed as urbanites without resources. They have a distinct identity, look for value for money, and want products that are fun)

Firms must tackle rural-urban divide

6 min read . 30 Nov 2008
<br />The Economist’s global campaigns have won many international awards<br />

Painting India red, in style

1 min read . 03 Mar 2008
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The smooth connect

2 min read . 21 Oct 2007