E-PaperBrand Endorsements News
Taapsee Pannu, a crucial link to Indian youth for brands
Taapsee Pannu has signed five big brand endorsements this year, including with Uber, Garnier Colour Naturals, Melange, Coverfox and Nivea
3 min read19 Oct 2018Why both premium, mass brands love Kriti Sanon
Kriti Sanon earns around 20 crore a year from brand endorsement deals, which is an interesting mix of both mass (Parachute Jasmine hair oil) and premium brands (Audi)
2 min read30 Jun 2018Which celebrity can talk of right way to invest?
Celebrities should be used only at an industry level to talk on financial wellness and not at a company or scheme level
4 min read28 Jun 2018$120 million-plus brand value just numbers for me: Virat Kohli
Indian cricket captain Virat Kohli says endorsements are just a by-product of whatever he is doing in his professional career and is not something he strives for
5 min read2 Jun 2017P.V. Sindhu: The rising star in brand endorsements
In a span of seven days, shuttler and Olympics silver medalist P.V. Sindhu has signed two brand endorsement deals with Gatorade and Panasonic Batteries
4 min read30 Mar 2017P.V. Sindhu to endorse PepsiCo’s sports drink Gatorade
PepsiCo's Gatorade India has signed up P.V. Sindhu as its brand ambassador and will unveil an all new SweatMore campaign featuring the shuttler
1 min read20 Mar 2017Virat Kohli hints at launching new sports, lifestyle products
While Virat Kohli's three-year contract with Adidas is over, his team is in talks with two other leading brands to consolidate his endorsements portfolio
2 min read11 Jan 2017Virat Kohli no longer Adidas brand ambassador
German sportswear firm Adidas and Indian cricket captain Virat Kohli have decided not to renew the three-year endorsement contract
2 min read10 Jan 2017Akshay Kumar to promote Tata Motors commercial vehicles
Apart from the campaign, Bollywood actor Akshay Kumar will also be involved in marketing and customer experience initiatives of Tata Motors
1 min read28 Dec 2016Sonam Kapoor always takes the final call, whether it’s movies or money
Actor Sonam Kapoor is a sharp businesswoman, whether it be investing in the right instruments, endorsing a brand or being a entrepreneur
3 min read5 Nov 2016Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared