Brand Loyalty News

Brand Stories

Why brands should rethink their loyalty strategies

With the rise of digital technology, businesses have to go the extra mile to engage with customers, said leaders at the 10 th edition of HT Brand Studio Live

2 min read2 Apr 2019
Industry

One size doesn’t fit all: Brand leaders on finding the right audience and connecting with them

In the second episode of Brand Studio Live, a monthly telecast live from the HT newsroom, seven marketing leaders shared their experiences and views on the evolution of branded content

2 min read23 Oct 2018
Companies

The millennial has a high bullshit detector: Future Brands CEO

Future Brands CEO Santosh Desai believes that millennial consumers have high expectations from brands and expect them to provide new experiences

2 min read25 Jun 2018
Industry

Indian consumers are grateful for the value brands bring to their lives: Maria Garrido

Maria Garrido of Havas Group talks about shrinking brand loyalties and why content is going to change the way brands connect with their target consumers

4 min read21 Nov 2017
Opinion

When the new takes over

Millennials are known to wield their influence across generationsthe older and younger people around them. Their way of life then is not the new, it's the new normal

2 min read29 Sep 2017
Industry

Tokens of affection driving customer loyalty: Accenture report

Traditional 'low price' and 'reliable service' mechanics are no longer working for brands trying to earn customer loyalty, says an Accenture report

1 min read16 Feb 2017
Industry

Too much choice can confuse consumers, says marketing guru Russell Winer

Russell S. Winer, William Joyce Professor of Marketing at Stern School of Business, New York University, talks about consumer behaviour on social media

3 min read19 Sep 2016
Companies

Flipkart remains India’s most popular e-commerce brand

Flipkart marginally ahead of Amazon, while Snapdeal comes in a distant third, based on the RedSeer E-tailing Leadership Index

4 min read1 Jul 2016
Industry

What rural consumers want

Consumer behaviour in rural markets changed over the last 10 years owing to better roads, higher education, stronger media reach and mobile phones

3 min read10 Feb 2016
Companies

How Harley-Davidson is cruising in India

Bike maker banks on brand loyalty to develop demand in India; also looks to expand production at its Gurgaon factory to ship the Street 750 and Street 500 models to European and Asian markets

5 min read4 Mar 2015
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Budget

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

25 Articles