Brand Modi News

Opinion

Going into 2019, has brand Modi lost some of its sheen?

Brand Modi was packaged well. It sold out in 2014, but didn't quite deliver in few key areas

3 min read19 Jul 2018
Industry

‘Brand Modi’ is much more aligned with ‘Brand India’ today: Sanjay Sarma

Sanjay Sarma, the co-founder and chief executive of Design Worldwide, on why Brand Modi appeals to people across social strata, caste, gender and age groups

3 min read18 Mar 2017
Politics

Assembly elections 2017: Narendra Modi expands brand equity to heartland

BJP's stunning win in assembly elections 2017 in Uttar Pradesh and Uttarakhand silences critics of Narendra Modi's audacious November ban on high-value banknotes

6 min read18 Mar 2017
Opinion

Time to shift focus to Brand India

From a content perspective, the focus should shift from Brand Modi to Brand India, to connect it with its citizens

5 min read24 May 2015

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Budget

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

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