Brand Modi was packaged well. It sold out in 2014, but didn't quite deliver in few key areas
3 min read19 Jul 2018Sanjay Sarma, the co-founder and chief executive of Design Worldwide, on why Brand Modi appeals to people across social strata, caste, gender and age groups
3 min read18 Mar 2017BJP's stunning win in assembly elections 2017 in Uttar Pradesh and Uttarakhand silences critics of Narendra Modi's audacious November ban on high-value banknotes
6 min read18 Mar 2017From a content perspective, the focus should shift from Brand Modi to Brand India, to connect it with its citizens
5 min read24 May 2015The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared