Brand Story News
Why beauty brands in India are rushing into premium and prestige skincare
Facing fierce competition, rising customer acquisition costs, and product similarities in the mass market, Indian beauty brands are launching ultra-premium or prestige lines.
3 min read20 Nov 2025RenAIssance of PR: CEOs must lead the narrative or be silenced by AI
AI won’t replace PR, but will expose which organisations never took it seriously. If PR once seemed downstream of performance, today it’s upstream. The future of PR isn’t about faster press releases or clever headlines. It’s about creating a brand story that humans believe in and machines amplify.
3 min read3 Aug 2025It’s not just Labubu dolls. Chinese brands are booming
They are winning customers at home and abroad
6 min read24 Jun 2025Celebrity brands: How Katrina Kaif bested Anushka Sharma and Deepika Padukone at the checkout counter
Anushka Sharma’s apparel brand ‘Nush’ and Salman Khan’s ‘Being Human’ started out with a bang but barely whimper today. Meanwhile, Katrina Kaif’s cosmetics brand Kay Beauty is raking in the moolah. So, why is it that most celebrity brands sink and only the odd one soars? Read on to find out.
10 min read27 Mar 2025What happens to a multibillion-dollar luxury brand when the boss leaves
In an era of extraordinary turnover at top fashion houses, brands often lean into their classics—from Gucci’s bamboo-handle bags to Chanel’s tweed suits.
5 min read20 Mar 2025Brands often get lost looking for gold at the end of a rainbow
In India, colour schemes are about emotion, tradition and meaning. While the perfect shade can elevate a brand, the wrong choice can alienate consumers and tarnish trust. Here’s how to steer clear of missteps.
4 min read30 Jan 2025The Body Shop's new British owner has $3-5 bn to fund beauty businesses
Auréa Group is investing $3-5 billion in beauty brands, focusing on The Body Shop, which sees $1 billion in annual sales. Founder Mike Jatania aims for India to become a top-three market, launching new products and expanding stores in response to growing consumer demand.
5 min read27 Jan 2025Jaguar rebrand is pink, diverse and doesn’t feature any cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
3 min read22 Nov 2024Gucci has problems. The biggest may be a safe new look
The Italian brand’s owner, Kering, issued its third profit warning in a row as demand for a toned-down Gucci disappoint.
3 min read24 Oct 2024Gucci has problems. The biggest may be a safe new look
The Italian brand’s owner, Kering, issued its third profit warning in a row as demand for a toned-down Gucci disappoint.
3 min read24 Oct 2024Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared
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