Housing.com has roped in film stars Vicky Kaushal and Kiara Advani for its new TV commercial, which will showcase smart search technology offered by the platform.
1 min read6 Dec 2018Brand Modi was packaged well. It sold out in 2014, but didn't quite deliver in few key areas
3 min read19 Jul 2018The 2018 FIFA World Cup, starting mid-June, will definitely be a big draw for corporate India
3 min read2 Sep 2021Nuvoco Vistas announces its year-long association with the IPL team Royal Challengers Bangalore
1 min read14 Mar 2018Numero Uno has been expanding its non-apparel portfolio in the last few months by launching deodorants, perfumes, body splashes in grooming and leather and fabric shoes in footwear
1 min read29 Jan 2018Indian craftsmanship has been used by the likes of Dior, Chanel, Gucci, almost every major global luxury brand over the years
7 min read26 Jan 2018I&B ministry's condom ads ban during the daytime is not a solution, there has to be regulation on content being broadcast on TV channels, say advertising and branding experts
3 min read13 Dec 2017From Maruti Suzuki Baleno and Vitara Brezza to Royal Enfield's newly unveiled Interceptor, auto firms are reviving old brands to establish an instant connect with buyers
3 min read8 Dec 2017Prabir Jha, president and global chief people officer of Cipla Inc., on how personal branding is no longer a matter of choice but an inevitability
4 min read19 Nov 2017Social media is a very powerful tool that has the potential to make or break a brand
4 min read19 Oct 2017The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared