Branding News

Companies

Housing.com to invest ₹35 crore in next 4 months on branding

Housing.com has roped in film stars Vicky Kaushal and Kiara Advani for its new TV commercial, which will showcase smart search technology offered by the platform.

1 min read6 Dec 2018
Opinion

Going into 2019, has brand Modi lost some of its sheen?

Brand Modi was packaged well. It sold out in 2014, but didn't quite deliver in few key areas

3 min read19 Jul 2018
News

The FIFA World Cup is the mecca of building brands and networking

The 2018 FIFA World Cup, starting mid-June, will definitely be a big draw for corporate India

3 min read2 Sep 2021
Industry

Nuvoco Vistas looking to increase media spends by about 25% next fiscal

Nuvoco Vistas announces its year-long association with the IPL team Royal Challengers Bangalore

1 min read14 Mar 2018
Companies

Denim brand Numero Uno expands to shoes, deodorants

Numero Uno has been expanding its non-apparel portfolio in the last few months by launching deodorants, perfumes, body splashes in grooming and leather and fabric shoes in footwear

1 min read29 Jan 2018
Mint-lounge

What it takes for Indian brands to go global

Indian craftsmanship has been used by the likes of Dior, Chanel, Gucci, almost every major global luxury brand over the years

7 min read26 Jan 2018
Industry

Banning condom ads during daytime a futile exercise, say experts

I&B ministry's condom ads ban during the daytime is not a solution, there has to be regulation on content being broadcast on TV channels, say advertising and branding experts

3 min read13 Dec 2017
Companies

Auto firms fall back on old brand names for new models

From Maruti Suzuki Baleno and Vitara Brezza to Royal Enfield's newly unveiled Interceptor, auto firms are reviving old brands to establish an instant connect with buyers

3 min read8 Dec 2017
News

Prabir Jha: Strong personal brands don’t really need a résumé

Prabir Jha, president and global chief people officer of Cipla Inc., on how personal branding is no longer a matter of choice but an inevitability

4 min read19 Nov 2017
Opinion

Brand lessons in the age of social media

Social media is a very powerful tool that has the potential to make or break a brand

4 min read19 Oct 2017
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