This is the first time since the chocolate bar was launched in India over 70 years ago that Cadbury has changed its logoMondelez India has committed part proceeds from Thank You bar sale towards health insurance policies of daily wagers
1 min read30 Apr 2020Uploaded on brand’s YouTube channel on 25 December, the ad has garnered over 12 million views so farWhile the ad has a humourous execution it has invited ire from netizens who have criticized it for being reckless and irresponsible in the portrayal of the youth
2 min read4 Jan 2020Bollywood actor Kartik Aaryan is the new brand ambassador of premium chocolate brand Cadbury Dairy Milk SilkMondelez aid that the actor fits well with the brand’s romantic appeal
1 min read27 Aug 2019Titled 'Masti ka daily dose', the ad created by advertising agency Ogilvy India features Panday and director Anurag KashyapThe initial phase of the campaign is being run on television channels as well as digital platforms
1 min read28 Jun 2019Ogilvy announced the expansion of its creative council from 12 members to 20, with women comprising half of theleadershipteam
1 min read6 Dec 2018Mondelez, which owns cookie brands such as Lu, Prince and Nutter Butter, plans to introduce some of them in India
1 min read2 Nov 2018While many manufacturers in Britain clearly desire a Brexit deal that would allow the free flow of products, Mondelez is preparing for the worst
1 min read12 Sep 2018Cadbury Dairy Milk's new ad and catchphrase 'Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye' aims to repeat the success of iconic Dairy Milk ads in the past
3 min read24 Jul 2018Urban consumers are shifting towards organic foods, which will prompt more firms to cut salt, fat and sugar
1 min read19 Jul 2018India of one the US-based firm's key international markets, says Hershey India chief Praveen Jakate
1 min read3 Nov 2017The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared