Cadbury News

Companies

Cadbury replaces logo with Thank You on limited edition Dairy Milk bars

This is the first time since the chocolate bar was launched in India over 70 years ago that Cadbury has changed its logoMondelez India has committed part proceeds from Thank You bar sale towards health insurance policies of daily wagers

1 min read30 Apr 2020
Industry

Cadbury 5 Star ‘Do Nothing’ ad draws flak for insensitive portrayal of youth

Uploaded on brand’s YouTube channel on 25 December, the ad has garnered over 12 million views so farWhile the ad has a humourous execution it has invited ire from netizens who have criticized it for being reckless and irresponsible in the portrayal of the youth

2 min read4 Jan 2020
Industry

Mondelez appoints Kartik Aaryan as new face of Cadbury Dairy Milk Silk

Bollywood actor Kartik Aaryan is the new brand ambassador of premium chocolate brand Cadbury Dairy Milk SilkMondelez aid that the actor fits well with the brand’s romantic appeal

1 min read27 Aug 2019
Industry

Cadbury Perk ad highlights camaraderie between Ananya Panday and Anurag Kashyap

Titled 'Masti ka daily dose', the ad created by advertising agency Ogilvy India features Panday and director Anurag KashyapThe initial phase of the campaign is being run on television channels as well as digital platforms

1 min read28 Jun 2019
Industry

Piyush Pandey is Ogilvy’s global chief creative officer

Ogilvy announced the expansion of its creative council from 12 members to 20, with women comprising half of theleadershipteam

1 min read6 Dec 2018
Companies

Mondelez set to bring global offerings to India

Mondelez, which owns cookie brands such as Lu, Prince and Nutter Butter, plans to introduce some of them in India

1 min read2 Nov 2018
Companies

Cadbury owner Mondelez builds Brexit chocolate stash

While many manufacturers in Britain clearly desire a Brexit deal that would allow the free flow of products, Mondelez is preparing for the worst

1 min read12 Sep 2018
Companies

70 years of Cadbury in India: Dairy Milk ads, then and now

Cadbury Dairy Milk's new ad and catchphrase 'Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye' aims to repeat the success of iconic Dairy Milk ads in the past

3 min read24 Jul 2018
Companies

New mantra for Pepsico, Mondelez: Less salt, sugar

Urban consumers are shifting towards organic foods, which will prompt more firms to cut salt, fat and sugar

1 min read19 Jul 2018
Companies

Hershey India plans to invest $50 million in next five years

India of one the US-based firm's key international markets, says Hershey India chief Praveen Jakate

1 min read3 Nov 2017
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