Campaigns News

The ad campaigns salute frontline health workersA digital film from Suzuki’s two-wheeler unit features a call to support frontline warriors by staying home

Made by advertising agency Ogilvy India, the minute-long film features Bachchan dressed in his signature bandgalaThe campaign is being promoted across social media and digital platforms

By tapping social media, Patnaik is building a narrative that he is still a credible face of 45 million Odias After a fitness video to dispel doubts over his health, Patnaik has now come out with micro videos where he is seen interacting with the youth

The Election Commission notice said the armed forces are 'apolitical and neutral stakeholders in a modern democracy'The notice followed pictures posted to social media showing the BJP using images of IAF pilot Abhinandan Varthaman in their campaign posters

Real revolutions are always led by a leader at the top of a well-defined hierarchy. On social media, everyone is an expert unto himself, a leader unto himself

While Amit Shah focused on organizational efforts, Rahul Gandhi accused PM Modi of corruption in the Rafale deal

Kotak Mahindra Bank's ad campaign featuring actor Ranveer Singh talks about how our society often discriminates people on the basis of religion, caste, creed, sexual orientation and abilities

We are a generation that romanticizes overworking, and probably because of this, one that doesn't have time to got out for a dharna or protest for an issue that does not affect us directly

Facebook's new privacy effort could limit 'microtargeting' using the social network, a technique used successfully by Donald Trump's campaign in 2016 and others

Brands across food and beverage categories are innovating and localizing not just their campaigns but their packaging as well, making them suitable for social media shares and appealing to young consumers