Celebrity News

Industry

Brand endorsement fees of celebrities may fall by up to 50%

Whether celebrities agree to a fee reduction remains to be seen, although ending a contract in the current economic climate isn’t seen as wise option for them

2 min read3 Jul 2020
Opinion

Opinion | Beware of Dhoni!

Mahi, as he is fondly known, has emerged as the riskiest celebrity on the internet this year

1 min read22 Oct 2019
Opinion

Opinion | Endorse with care

Celebrities should take fright and withdraw from ad campaigns. It just means that an endorsement has to be genuine — of a product or service that the endorser actually uses and trusts

1 min read31 Jul 2019
Companies

Misleading advertisements may land celebrity endorsers in jail

Celebrities can be fined up to ₹10 lakh. For repeat offences, this may rise to ₹50 lakh, with a jail term of up to five yearsThe bill, which is not yet law, plugs a yawning gap in the advertising industry, monitored by the self-regulatory watchdog ASCI

1 min read30 Jul 2019
Industry

Grumpy Cat, whose scowl launched a million memes, dies age 7

Tribute memes poured in at hashtag #GrumpyCatGrumpy, whose real name is Tardar Sauce, became an internet sensation after her owner Tabatha Bundesen posted a picture of her scowl six years ago

1 min read17 May 2019
Industry

Virat Kohli tops celebrity endorsers list in 2018, SRK slips to 5th

Deepika Padukone and Akshay Kumar occupied the second and third spots with brand values of $102 million and $67.3 million, respectively: 2018 Duff & Phelps celebrity brand valuation report

2 min read11 Jan 2019
Money

Three celebrity weddings and Middle India’s cry of angst

In pure number terms, the urban mass affluent is the one spending excessively and making a spectacle, not the rich and the famous

3 min read19 Dec 2018
Companies

Deepika Padukone makes more money than husband Ranveer Singh: Forbes list

According to 2018 Forbes India Celebrity 100 list, Deepika Padukone at No.4 is the highest earning woman celebrity in India while Ranveer Singh is four places behind at No. 8 spot. Deepika earned ₹112.8 crore in the 12 months up to September 2018, while her husband Singh made only ₹84.67 crore.

1 min read6 Dec 2018
Companies

Taapsee Pannu, a crucial link to Indian youth for brands

Taapsee Pannu has signed five big brand endorsements this year, including with Uber, Garnier Colour Naturals, Melange, Coverfox and Nivea

3 min read19 Oct 2018
Opinion

Millennials drive celebrity-led fashion lines

Stars with huge following on social media, bring a lot of attention to brands.

3 min read18 Oct 2018
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The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

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