Whether celebrities agree to a fee reduction remains to be seen, although ending a contract in the current economic climate isn’t seen as wise option for them
2 min read3 Jul 2020Mahi, as he is fondly known, has emerged as the riskiest celebrity on the internet this year
1 min read22 Oct 2019Celebrities should take fright and withdraw from ad campaigns. It just means that an endorsement has to be genuine — of a product or service that the endorser actually uses and trusts
1 min read31 Jul 2019Celebrities can be fined up to ₹10 lakh. For repeat offences, this may rise to ₹50 lakh, with a jail term of up to five yearsThe bill, which is not yet law, plugs a yawning gap in the advertising industry, monitored by the self-regulatory watchdog ASCI
1 min read30 Jul 2019Tribute memes poured in at hashtag #GrumpyCatGrumpy, whose real name is Tardar Sauce, became an internet sensation after her owner Tabatha Bundesen posted a picture of her scowl six years ago
1 min read17 May 2019Deepika Padukone and Akshay Kumar occupied the second and third spots with brand values of $102 million and $67.3 million, respectively: 2018 Duff & Phelps celebrity brand valuation report
2 min read11 Jan 2019In pure number terms, the urban mass affluent is the one spending excessively and making a spectacle, not the rich and the famous
3 min read19 Dec 2018According to 2018 Forbes India Celebrity 100 list, Deepika Padukone at No.4 is the highest earning woman celebrity in India while Ranveer Singh is four places behind at No. 8 spot. Deepika earned ₹112.8 crore in the 12 months up to September 2018, while her husband Singh made only ₹84.67 crore.
1 min read6 Dec 2018Taapsee Pannu has signed five big brand endorsements this year, including with Uber, Garnier Colour Naturals, Melange, Coverfox and Nivea
3 min read19 Oct 2018Stars with huge following on social media, bring a lot of attention to brands.
3 min read18 Oct 2018The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared