Celebrity Endorsement News

Opinion

Opinion | Endorse with care

Celebrities should take fright and withdraw from ad campaigns. It just means that an endorsement has to be genuine — of a product or service that the endorser actually uses and trusts

1 min read31 Jul 2019
Industry

Virat Kohli tops celebrity endorsers list in 2018, SRK slips to 5th

Deepika Padukone and Akshay Kumar occupied the second and third spots with brand values of $102 million and $67.3 million, respectively: 2018 Duff & Phelps celebrity brand valuation report

2 min read11 Jan 2019
Opinion

Millennials drive celebrity-led fashion lines

Stars with huge following on social media, bring a lot of attention to brands.

3 min read18 Oct 2018
Money

Why you don’t see celebrities endorsing mutual fund schemes

The advertising guidelines for mutual funds are more comprehensive when compared to other financial products. Apart from transparency on performance-related information of an MF product, there are special rules on promotion and endorsements.

2 min read24 Sep 2018
Opinion

Which celebrity can talk of right way to invest?

Celebrities should be used only at an industry level to talk on financial wellness and not at a company or scheme level

4 min read28 Jun 2018
Companies

Dentsu launches CLab for celebrity endorsement and sports marketing

Advertising firm Dentsu Aegis Network's agency for celebrity endorsement and sports marketing will be headed by Haresh Nayak

1 min read7 Sep 2017
Mint-lounge

Why celebrities are a perfect match for the luxury market

Famous people drive instant attention but their fame is transient, which makes an association both successful and potentially risky for brands

7 min read13 Aug 2017
Opinion

The moral responsibility of celebrity endorsers

The decision to endorse a carbonated beverage or a fairness product should not be dictated to a celebrity by collective morality

4 min read16 Jun 2017
Industry

Will Ranbir Kapoor charm travellers in new Yatra ad?

The new ad featuring Ranbir Kapoor introduces Yatra's new brand proposition of being 'India ka travel planner'

3 min read31 May 2017
Industry

Commercials starring Bollywood celebs often speak in many voices

Opinion differ whether Bollywood celebs such as Deepika Padukone, Kareena Kapoor shy away from lending their voices in commercials as they treat endorsements as a secondary job

3 min read2 Sep 2016
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