Celebrities should take fright and withdraw from ad campaigns. It just means that an endorsement has to be genuine — of a product or service that the endorser actually uses and trusts
1 min read31 Jul 2019Deepika Padukone and Akshay Kumar occupied the second and third spots with brand values of $102 million and $67.3 million, respectively: 2018 Duff & Phelps celebrity brand valuation report
2 min read11 Jan 2019Stars with huge following on social media, bring a lot of attention to brands.
3 min read18 Oct 2018The advertising guidelines for mutual funds are more comprehensive when compared to other financial products. Apart from transparency on performance-related information of an MF product, there are special rules on promotion and endorsements.
2 min read24 Sep 2018Celebrities should be used only at an industry level to talk on financial wellness and not at a company or scheme level
4 min read28 Jun 2018Advertising firm Dentsu Aegis Network's agency for celebrity endorsement and sports marketing will be headed by Haresh Nayak
1 min read7 Sep 2017Famous people drive instant attention but their fame is transient, which makes an association both successful and potentially risky for brands
7 min read13 Aug 2017The decision to endorse a carbonated beverage or a fairness product should not be dictated to a celebrity by collective morality
4 min read16 Jun 2017The new ad featuring Ranbir Kapoor introduces Yatra's new brand proposition of being 'India ka travel planner'
3 min read31 May 2017Opinion differ whether Bollywood celebs such as Deepika Padukone, Kareena Kapoor shy away from lending their voices in commercials as they treat endorsements as a secondary job
3 min read2 Sep 2016The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared
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