Coca Cola India
Coca-Cola's India value market share slips in June quarter
Coca-Cola had introduced low-priced variants of its products as the Indian market faced stiff competition from Reliance's Campa Cola
2 min read28 Jul 2026The Ice-Cold Civil War Between Diet Coke and Coke Zero Drinkers
We were once a nation of Coke vs. Pepsi. The stakes of the game have changed.
5 min read20 May 2026Diet Coke shortage gives zero-sugar D2C beverages a summer opportunity
A supply chain bottleneck in aluminum cans has triggered a nationwide Diet Coke shortage, allowing Indian D2C startups to capture market share through PET-bottle availability. These local brands are leveraging the disruption to drive consumer trials of zero-sugar alternatives.
4 min read28 Apr 2026Indian cities face shortage of Diet Coke as Iran war disrupts supply of aluminium cans
Diet Coke has emerged as an unlikely casualty of the supply chain disruptions caused by the war in West Asia, with several Indian cities reporting a shortage.
2 min read22 Apr 2026Beyond zero: Soft drink makers double down on 'functional' fizz, zero calories and local flavours
As zero-sugar becomes a market baseline, brands turn to probiotics, vitamins and 'modern-traditional' flavours to win the ₹30,850 crore category.
3 min read21 Apr 2026No-sugar soda market gets fizzy as regional firms latch on to health hook
Seeing rising demand for low- and no-sugar drinks, Punjab-based Lahori Zeera plans to launch a stevia-based version of its flagship drink by March
4 min read27 Jan 2026Thunder on wheels: Coca-Cola expands last-mile reach with micromobility
This direct-to-store delivery, using small vehicles like bikes, and electric vans, helps the company expand last-mile reach, cut reliance on middlemen or traditional wholesale channels, and gain tighter control over costs and profitability.
4 min read16 Jan 2026Ahead of GST Council meeting, beverage companies, distributors appeal for lower taxation on carbonated drinks
Currently, a tax of 40% (28% GST plus 12% compensation cess) is levied on aerated drinks. Industry bodies have requested a GST rate reduction to 18% and for such products to be declassified as ‘sin or demerit’ goods.
3 min read2 Sep 2025Coca-Cola: The surreal thing is actually its brand appeal
Sweet success for The Coca-Cola Company needn’t be about sugar sources, or even health addressal, so long as its popular fizzy-drink brand’s marketers keep its target market well engaged. It’s why Trump’s cane nudge didn’t make its stock budge.
3 min read25 Jul 2025Coca-Cola sees India volumes drained in peak summer due to early rain, India-Pakistan conflict
Coca-Cola saw its beverage volumes decline in India in the crucial June quarter, and attributed it to early rains and dampened sentiment due to the India-Pakistan border conflict. The company is ramping up marketing effort to combat competition from Campa Cola and PepsiCo.
2 min read22 Jul 2025Wait for it…
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