Customer Care

Companies are forced to redefine what ‘customer support’ means to them and where they stand when it comes to going the extra mile for customer care.

In recent times, the focus on customer care as a core business strategy seems to have lost its importance

A high sum assured would ensure that in case of a major illness, the strain on accumulated wealth is limited

Flipkart's return to the retail model results in better customer experience in product quality and delivery speed, but sales growth remains a concern

Experiential consumption also means giving luxury clients what's not asked for

Rising valuation forced Flipkart to shift focus to gross merchandise value, but the strategy didn't work; Snapdeal's main aim is to increase daily users to 20 million over next five years

New BPO policy and the govt's push for financial inclusiveness have opened up fresh avenues for these firms

The company currently provides customer care services for Three Ireland's consumer customers as well as various back-office services

After the acquisition, B2X will rebrand TSS service stores as B2X Care Solutions

Why companies fall short of fulfilling their customer care promise, and what they can do to fix it