A Dentsu Aegis Network report says the surge in digital ad spends will be led by three main factors including voice-based search technology, vernacular as well as video content
2 min read16 Jan 2019The share of digital spending is expected to be about 16% of the total ad spends estimated to be around Rs59,000 crore this year
2 min read3 May 2018The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared