Digital Advertising News
Digital advertising set to overtake TV by FY21: KPMG
Owing to the dismal first quarter of this financial year when broadcasters were making only 15-20% of their last year’s earnings, TV ad revenue will see a huge drop from the ₹26,200 crore figure of FY20
3 min read30 Sep 2020Digital ad spends to cross ₹50,000 crore mark by 2025: Report
The report said mobile ad spend is expected to grow 41% to reach a share of 52% in the overall digital advertising marketDigital ad spends currently stand at ₹13,683 crore and are expected to grow at 27% to touch ₹17,377 crore in 2020
2 min read23 Jan 2020Why television has an edge over digital advertising platforms during festive season
While there is growth in the digital medium, the power of TV is in the high level of granularity of viewership data.
4 min read18 Oct 2018Amazon’s ad market shares rises at the expense of Google, Facebook
Amazon will generate $4.61 billion in US ad sales this year, which represents 4.2% of the total digital ad market, according to eMarketer estimates
1 min read19 Sep 2018Google races to parry the rise of Facebook in India
Google is alarmed to learn that Facebook is likely to generate $980 million in digital ad revenue in India in 2018. It achieved the $1 billion mark only last year
4 min read4 Sep 2018Flipkart wants to compete with Google, Facebook in online ads space
Flipkart plans to woo advertisers from sectors such as banking and financial services, areas where it does not have a presence
2 min read11 Jul 2018Tech giants, consultants taking a pie in media business: Wavemaker’s Tim Castree
India is fast pacing in terms of e-commerce and digital advertising growth which is growing at 35% here, says Tim Castree, global CEO of Wavemaker
3 min read8 May 2018Indian creativity is hot but not on television: David Shing of Oath Inc.
Oath Inc.’s vice-president David Shing on the power of native advertising, social media platforms becoming closed networks and why brands must invest in creating their own digital assets
8 min read31 Mar 2018Essence CEO Christian Juhl: Rise of video-streaming platforms will see ad dollars shifting
India is our highest growth market. Globally, Essence is growing at 35% and I expect India to grow faster than that, says CEO Christian Juhl
3 min read13 Mar 2018Building consensus for digital media measurement
Although Barc has been working on digital measurement for the last couple of years, it’s taking time to build consensus as it is a new platform being created for India
4 min read31 Jan 2018Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared