The rise of digital influencers marked one of the new millennium’s biggest cultural shifts but their popularity has waned over the decade As global media declares the death of the influencer, Lounge explores the future of the community in India
18 min read23 Mar 2019The report by Bain and Facebook says social media will influence about 40% of vehicle sales valued at $23 billion by 2020, up from 20% today
3 min read11 May 2017Digital influence refers to the role that the digital medium plays in influencing purchasesirrespective of whether the purchase is finally made online or offline
4 min read29 Apr 2016‘Net influences users more than friends’
2 min read28 Feb 2012The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared