Digital Influence News

Lounge

Who killed the influencer?

The rise of digital influencers marked one of the new millennium’s biggest cultural shifts but their popularity has waned over the decade As global media declares the death of the influencer, Lounge explores the future of the community in India 

18 min read23 Mar 2019
Technology

70% of auto sales to be digitally influenced by 2020: Bain-Facebook report

The report by Bain and Facebook says social media will influence about 40% of vehicle sales valued at $23 billion by 2020, up from 20% today

3 min read11 May 2017
Opinion

The rise and rise of digital influence

Digital influence refers to the role that the digital medium plays in influencing purchasesirrespective of whether the purchase is finally made online or offline

4 min read29 Apr 2016
Companies

‘Net influences users more than friends’

‘Net influences users more than friends’

2 min read28 Feb 2012

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The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

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