Endorsement News

The brand has launched a new collection comprising contemporary styles and silhouettes and is also offering a work-from-home collection, featuring a linen range bringing together fashion and utility

Whether celebrities agree to a fee reduction remains to be seen, although ending a contract in the current economic climate isn’t seen as wise option for them

Endorsers will now want to get themselves indemnified before signing a deal

Dutee Chand is the third Indian woman ever to qualify for the women’s 100m at the Summer OlympicsShe is also the first Indian athlete to win gold in the 100m event, clocking at 11.32 seconds, at the World University Games in Naples

Celebrities should take fright and withdraw from ad campaigns. It just means that an endorsement has to be genuine — of a product or service that the endorser actually uses and trusts

Deepika Padukone and Akshay Kumar occupied the second and third spots with brand values of $102 million and $67.3 million, respectively: 2018 Duff & Phelps celebrity brand valuation report

Taapsee Pannu has signed five big brand endorsements this year, including with Uber, Garnier Colour Naturals, Melange, Coverfox and Nivea

Stars with huge following on social media, bring a lot of attention to brands.

The advertising guidelines for mutual funds are more comprehensive when compared to other financial products. Apart from transparency on performance-related information of an MF product, there are special rules on promotion and endorsements.

Kriti Sanon earns around 20 crore a year from brand endorsement deals, which is an interesting mix of both mass (Parachute Jasmine hair oil) and premium brands (Audi)