Endorsements News

Opinion

Opinion | New Ad Bill set to affect celebrity endorsement biz

Endorsers will now want to get themselves indemnified before signing a deal

3 min read29 Aug 2019
Opinion

Opinion | Endorse with care

Celebrities should take fright and withdraw from ad campaigns. It just means that an endorsement has to be genuine — of a product or service that the endorser actually uses and trusts

1 min read31 Jul 2019
Industry

Virat Kohli tops celebrity endorsers list in 2018, SRK slips to 5th

Deepika Padukone and Akshay Kumar occupied the second and third spots with brand values of $102 million and $67.3 million, respectively: 2018 Duff & Phelps celebrity brand valuation report

2 min read11 Jan 2019
Companies

Taapsee Pannu, a crucial link to Indian youth for brands

Taapsee Pannu has signed five big brand endorsements this year, including with Uber, Garnier Colour Naturals, Melange, Coverfox and Nivea

3 min read19 Oct 2018
Money

Why you don’t see celebrities endorsing mutual fund schemes

The advertising guidelines for mutual funds are more comprehensive when compared to other financial products. Apart from transparency on performance-related information of an MF product, there are special rules on promotion and endorsements.

2 min read24 Sep 2018
Industry

Why both premium, mass brands love Kriti Sanon

Kriti Sanon earns around 20 crore a year from brand endorsement deals, which is an interesting mix of both mass (Parachute Jasmine hair oil) and premium brands (Audi)

2 min read30 Jun 2018
Opinion

Which celebrity can talk of right way to invest?

Celebrities should be used only at an industry level to talk on financial wellness and not at a company or scheme level

4 min read28 Jun 2018
Opinion

Brands must disassociate from tarnished celebrities

Clearly, in the event of a scandal involving a celebrity, fame can very quickly transform into notoriety and a positive image into a negative one

4 min read6 Apr 2018
Companies

Virat Kohli is Uber India brand ambassador

Uber signing up Virat Kohli as brand ambassador signals it is still trying to grow in India, amid stiff competition from domestic taxi start-up Ola

2 min read12 Mar 2018
Mint-lounge

Why celebrities are a perfect match for the luxury market

Famous people drive instant attention but their fame is transient, which makes an association both successful and potentially risky for brands

7 min read13 Aug 2017
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The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

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