Endorsers will now want to get themselves indemnified before signing a deal
3 min read29 Aug 2019Celebrities should take fright and withdraw from ad campaigns. It just means that an endorsement has to be genuine — of a product or service that the endorser actually uses and trusts
1 min read31 Jul 2019Deepika Padukone and Akshay Kumar occupied the second and third spots with brand values of $102 million and $67.3 million, respectively: 2018 Duff & Phelps celebrity brand valuation report
2 min read11 Jan 2019Taapsee Pannu has signed five big brand endorsements this year, including with Uber, Garnier Colour Naturals, Melange, Coverfox and Nivea
3 min read19 Oct 2018The advertising guidelines for mutual funds are more comprehensive when compared to other financial products. Apart from transparency on performance-related information of an MF product, there are special rules on promotion and endorsements.
2 min read24 Sep 2018Kriti Sanon earns around 20 crore a year from brand endorsement deals, which is an interesting mix of both mass (Parachute Jasmine hair oil) and premium brands (Audi)
2 min read30 Jun 2018Celebrities should be used only at an industry level to talk on financial wellness and not at a company or scheme level
4 min read28 Jun 2018Clearly, in the event of a scandal involving a celebrity, fame can very quickly transform into notoriety and a positive image into a negative one
4 min read6 Apr 2018Uber signing up Virat Kohli as brand ambassador signals it is still trying to grow in India, amid stiff competition from domestic taxi start-up Ola
2 min read12 Mar 2018Famous people drive instant attention but their fame is transient, which makes an association both successful and potentially risky for brands
7 min read13 Aug 2017The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared