Ad rates for the premieres on the channels range from Rs50,000 to Rs1.5 lakh for a 10-second spot, and sometimes go as high as Rs2.5 lakh,depending on the popularity of the movie
2 min read25 Feb 2017Re-runs of classic American sitcom, 'Friends', had 2.08 million impressions on Viacom18's Comedy Central between January and June
3 min read11 Jul 2016The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared