Film Industry News
OTT mirrors theatrical medium with sleeper hits
Streaming platforms are seeing non-star titles find their own audience, much like movie theatres where big star films with aggressive marketing are complemented by a bunch of small and mid-budget movies that break out thanks to word-of-mouth and targeted promotions.
3 min read18 Aug 2024Filmmakers build on cinematic universes with prequels
Sequels and spin-offs of hit films that were used to create Hollywood-style cinematic universes, have now given way to prequels that filmmakers are using to pique audience interest.
3 min read15 Aug 2024Cluttered Independence Day weekend on the cards for movie theatres
While horror comedy Stree 2 is likely to garner half of all screens given its established fan base, it shall compete with Akshay Kumar-starrer Khel Khel Mein and John Abraham’s Vedaa.
3 min read15 Aug 2024Tamil films refrain from pan-India ambitions
Tamil film studios make no effort to promote their films in the north despite dubbing them in Hindi and top actors are not available for marketing. Further, the cultural ethos of Tamil films remains strong unlike Telugu movies where actors dress and act much more like Hindi film actors.
3 min read9 Aug 2024Deadpool & Wolverine Box Office Collection Day 5: Hugh Jackman-Ryan Reynold starrer earns ₹6.25 crore on July 30
Deadpool and Wolverine Box Office Collection Day 5: The Hugh Jackman and Ryan Reynold’s headlined movie brought in an estimated ₹6.25 crore net on its fifth day after release in India.
1 min read31 Jul 2024Deadpool & Wolverine Box Office Collection Day 2: Hugh Jackman-Ryan Reynold starrer earns ₹22.50 crore on Saturday
Deadpool and Wolverine Box Office Collection Day 2: The Hugh Jackman and Ryan Reynold’s headlined movie brought in an estimated ₹22.50 crore net on its second day after release in India on July 27.
1 min read28 Jul 2024Mass-market Telugu films keep the till ringing with Malayalam industry actors
The presence of Malayalam actors improves reach for the pan-India films originally made in Telugu given that the former are not only well known in their home state but have considerable following in the north thanks to the popularity of their films on streaming platforms.
2 min read19 Jul 2024Indian cinematic franchises follow the Hollywood route to expand but challenges remain
Unlike Hollywood films which are based on existing comic books, these Indian projects and characters have no reference point and hence, fan bases have to be established from scratch and may not find favour easily.
3 min read17 Jul 2024Theatres struggle to schedule shows as multiple films vie for audience attention
After a long and dry spell, movie theatres across India are struggling with a problem of plenty with multiple films scheduled for release over the next few weeks and several date changes made to avoid clashes that often impact marketing and promotional campaigns.
3 min read15 Jul 2024Payal Kapadia bags historic Grand Prix Award at Cannes Film Festival 2024 — All about the award-winning Indian filmmaker
Cannes 2024: Payal Kapadia made history by winning hers and the country’s first Grand Prix Award for ‘All We Imagine As Light’ at the 77th Cannes Film Festival. She also became the first Indian female director, and the first Indian film in 30 years to compete in the festival’s main competition.
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