Fmcg News
Godawat Consumer considering selective price cuts amid easing input costs: CEO Salloni Ghodawat
With input costs of many food items showing signs of stability in the recent months, the Fast-Moving Consumer Goods (FMCG) Godawat Consumer Limited is exploring selective price revisions, aligning with a broader trend in the sector to recalibrate pricing while enhancing product value.
3 min read22 Jun 2025Indian consumers are looking beyond colas. Jeera spices up this craving
Cumin-based beverages are gaining traction in the category valued at ₹1,500-2,000 crore. Lahori Zeera to Parle Agro are scaling up production as demand for ethnic drinks grows.
4 min read18 Jun 2025Marico share price dips as LIC trims over 2% stake in FMCG company; details here
Marico's share price fell 1.5% in intraday trade on June 13 after LIC reduced its stake by 2% through market sale. The shares opened at ₹689.55 and reached an intraday low of ₹681.70.
1 min read13 Jun 2025Fake followers and murky return on investment push brands to rejig influencer strategy
According to a BCG report in May, 74% of brands highlighted the challenge of fake followers, whereas 40% complained about a lack of measurement of return on investment.
4 min read13 Jun 2025P&G Hygiene sees rebound in rural demand, but urban stress persists
Procter & Gamble Hygiene and Health said the divergence in rural and urban consumer sentiment is likely to influence near-term growth in the FMCG sector, while maintaining a cautiously optimistic outlook
3 min read12 Jun 2025Dabur reaches out to distributors as quick commerce disrupts general trade
As modern retail and online platforms gain ground, Dabur has renewed its focus on distributor partnerships to protect margins and maintain its general trade dominance.
3 min read11 Jun 2025HUL, Nestle lag as FMCG volumes stay weak—what could drive a 2025 rebound?
In the last few years, India’s FMCG sector missed the bull market, and then failed to live up to its defensive billing during the market correction. The March quarter wasn’t great either—HUL, Nestle, Britannia posted muted results. Where do these companies go from here?
10 min read9 Jun 2025India's FMCG divide unbranded products surge in urban, branded holds strong in rural
Unbranded FMCG volumes rose 6.1% in fiscal 2025, outpacing branded goods in urban markets. Rural markets favored established brands, with a 5.1% growth. New categories like washing liquids and ready-to-cook foods saw significant growth, while cornflakes struggled due to lack of innovation.
4 min read9 Jun 2025Penny stock below ₹5 hits upper circuit after THIS order book update
Murae Organisor shares surged 5% after securing Rs. 297 Crores in supply orders for agricultural products. The company plans phased deliveries and anticipates revenue growth. A board meeting is scheduled to discuss a bonus issue and dividend declaration, alongside strategic business expansions.
2 min read9 Jun 2025More noise, less nudge: IPL ads fail to stand out
This year's IPL began with one of the best—and probably the costliest—ads of the season. Dream11's campaign featured Aamir Khan, Ranbir Kapoor, and a galaxy of celebrities, setting the tone for the tournament and its rivalries. But after that strong start, most ads barely made a mark.
4 min read9 Jun 2025