Fmcg

The shift underscores a broader challenge for legacy food brands built around a single product: how to stretch beyond a strong core identity without diluting brand recall. For GRB, which was founded in 1984 and whose name is synonymous with ghee, that transition has meant launching new categories.

Packaged consumer goods brands are leveraging global movie and anime franchises such as Harry Potter, One Piece, and Pokémon to drive engagement.

Wow! Momo is pivoting towards FMCG, projecting revenue of ₹850 crore by FY26. The company is witnessing 100% year-on-year growth in packaged foods, driven by increased demand for home-delivered products and a strategic focus on expanding its reach.

While whey and fortified packaged foods led the early growth of the protein-focused foods market, large food & beverage, and FMCG companies are now embedding protein into everyday items—from burgers and coffees to staples like chapatis—to drive frequency and mainstream adoption.

Export weakness and slower domestic traction have weighed on growth. For Mrs. Bectors, recovery hinges on FY27 rebound and distribution expansion.

From slow growth to changing consumer habits and the rise of weight-loss drugs, major FMCG players are rethinking their portfolios, a stark contrast to India's booming food market.

Plastic price spikes are being worsened by stockpiling and disrupted procurement cycles, tightening supply of packaging material. Food and beverage makers are already exposed with expected near-term margin hits.

Specialized treatments, targeted skincare and haircare formulations, and natural products are emerging as key growth drivers as consumers increasingly pay for tailored solutions.