Fragrance News

Mint-lounge

Powder fragrances are a well-kept secret

Beyond cloying florals and aqueous notes, a dry, airy cloud of vintage powder is the ideal summer fragrance

4 min read18 May 2018
Companies

Wild Stone maker McNROE to expand women’s grooming portfolio

McNROE plans to build its women's portfolio by introducing new fragrances in the deodorant and perfume space

2 min read28 Dec 2017
Mint-lounge

The perfumed past

The quest for olfactory pleasure in India can be traced to the art of perfumery perfected by a 15th century ruler who believed in the good life. Centuries later, the art of 'ittar'-making is striving for relevance in the luxury market

15 min read2 Sep 2017
Industry

Fragrant Dior

First Christian Dior Fragrances and Beauty boutique in India at Select Citywalk mall in Delhi

1 min read19 Aug 2016
Industry

Perfume makers spend $800 million on ads that apparently stink

Perfume industry uses old-school marketing methods that waste a whole lot of money; majority of shoppers don't even notice, or aren't influenced by, in-house advertising

2 min read20 Jul 2016
Industry

In a first, Titan launches new campaign for fragrance brand in French

In a bid to 'create intrigue' and emphasise the 'French connect', the Titan commercial was initially aired without subtitles

2 min read18 Jul 2016
News

Flowers losing fragrance due to global warming: scientists

Scientists say Petunia plants grown in high temperature conditions show significant decrease in the production of floral scents

1 min read7 Jun 2016
Industry

Mint’s luxury scan | Mr Burberry

British fashion powerhouse Burberry launched its latest men's fragrance Mr Burberry this week

1 min read8 Apr 2016
Companies

P&G to sell beauty business to Coty in $12.5 billion deal

P&G will separate 43 of its cosmetics, fragrance and haircare brands and fold them into Coty under a 'Reverse Morris Trust' transaction

1 min read9 Jul 2015
Companies

SH Kelkar files prospectus for IPO, seen at around $100 million

The firm plans to raise Rs200 crore via the sale of new shares, as well as an undisclosed amount via the sale of existing shares from stakeholders

1 min read26 Mar 2015
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Budget

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

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