Frooti
Frooti maker Parle Agro eyes ₹10,000 crore turnover by 2022
Parle Agro plans to introduce one more new major product in the next two yearsBeverages major Parle Agro is the maker of popular brands such as Frooti and Appy Fizz
2 min read18 Oct 2020Mediacom wins Parle Agro's ₹200 crore media mandate
MediaCom will be responsible for the media strategy, planning, buying and implementation for all media including its key brands – Frooti, Appy and Appy Fizz in IndiaThe mandate is for the Indian sub-continent with a total media value of Rs. 200 crores
1 min read11 Nov 2019Parle Agro in ₹200 crore marketing push for Frooti, Appy Fizz
The summer campaign of Frooti, for the first time, features two big Bollywood celebrities — Alia Bhatt and Varun DhawanParle Agro has launched a ₹10 'pick me up' bottle through a television campaign featuring actor Salman Khan
2 min read25 Apr 2019Are fruit drinks healthier than colas?
If policymakers want to fight obesity, they need to look at comprehensive ingredient-based taxes rather than just taxing certain sugary products
3 min read16 Mar 2018Parle Agro looks to expand in south India
Parle Agro eyes nearly triple-digit growth in south India in the next few months, says Nadia Chauhan, joint MD and chief marketing officer
2 min read27 Jan 2018Parle to launch Frooti Fizz, the first extension of the brand in 32 years
Frooti Fizz is an attempt to build on the success of the original Mango Frooti that contributes more than 60% of Parle Agro's sales
4 min read8 Mar 2017Parle Agro rebrands Frooti, allots Rs100 crore for marketing campaign
The company has overhauled the look and feel of its flagship brand away from its sweet and child-centric image
3 min read13 Mar 2015Parle case against social media sites to be heard on Wednesday
Parle has accused Facebook, Twitter and Google of promoting a statement, posted by a user in March, alleging its mango beverage Frooti was contaminated
5 min read20 Aug 2013Mango Nation | Nectar-sellers
Behind the scenes of the mango ads on air this season
2 min read20 Apr 2013Spot Light | Frooti
The ad uses a celebrity, Shah Rukh Khan, without taking the focus away from the product
2 min read15 Mar 2013