Gen Z News
Snap Inc's CMO on brand reboot: ‘We celebrate being different’
Snap Inc appointed a new chief marketing officer this year, resurrecting the position after a new year. The new CMO Grace Kao talks exclusively to Mint about how she is shaping Snap's offerings for users and advertisers.
3 min read7 Dec 2025Why Gen Z prioritises work life balance amid job market uncertainty and focuses on building sustainable careers
Raised in a culture that normalises gap years and celebrates risk-taking entrepreneurs, Gen Z approaches job uncertainty with a different perspective than previous generations
5 min read1 Dec 2025From 'rizz' to 'aura farming': Why Gen Z & Alpha slang is just language's next chapter
Today's internet slang compresses complex emotions faster than ever before, every generation creates linguistic short cuts
8 min read28 Nov 2025It’s time for healthkeeper infrastructure: It’ll keep Gen Z in good shape as it takes over India’s workforce
A generation expected to power India to prosperity by 2047 is already buckling under stress, burnout and early lifestyle illnesses. The window is closing for us to use AI-enabled technologies and networks for an integrated system of preventive care.
4 min read25 Nov 2025The trouble with ‘good vibes only’ spirituality
Wellness culture on social media idealizes positivity at the cost of depth. Experts warn that this shift can encourage emotional avoidance
6 min read25 Nov 2025Gen Z is obsessed with weddings. Brands are cashing in.
The young are dressing up to be guests at fictional weddings, complete with fake dulhas and dulhans. Brands are following them to the mandap.
4 min read24 Nov 2025How Gen Z has redefined its first ‘Big Splurge’
The big purchase for young adults has traditionally been the first car or the first house. Gen Z is ditching traditions to splurge on travelling and events instead. Brands, take note.
3 min read23 Nov 2025India is one of our most important markets, says H&M global CEO Daniel Ervér
The H&M group CEO Daniel Ervér on the brand completing 10 years in the Indian market, using digital twins in fashion, and the big challenge of sustainability
7 min read22 Nov 2025Nepal unrest returns: Why are Gen-Z protesters clashing with KP Sharma Oli’s party again? What triggered the new curfew?
Fresh Gen-Z protests erupt in Nepal as clashes with KP Sharma Oli’s CPN-UML escalate in Bara district. Why did violence resume, and why was a curfew re-imposed?
3 min read20 Nov 2025Institutions are meant to reduce public anxiety, yet everyday life seems to get more uncertain for Indians
As anxiety and depression rise across India, institutions meant to offer clarity appear to be deepening uncertainty instead. Confusing court rulings, abrupt policy shifts and weak communication risk eroding trust. Our government, courts and media must do better.
4 min read17 Nov 2025Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared
Plain Facts
Exciting, sharp and clear analysis of the trends that matter, through data and charts. Plain Facts is published every weekday, with coverage spanning across themes, including corporate strategy to inflation to unemployment and emerging sectors. Follow us on #MintPlainFacts across social media.
Wait for it…
Oops! Looks like you have exceeded the limit to bookmark the image. Remove some to bookmark this image.