Gen Z News
Dhanush’s film NEEK is on OTT! Here’s where to watch; Netizens say, ‘refreshing Gen Z rom-com’
Dhanush’s directorial debut, Nilavuku En Mel Ennadi Kobam, has received mixed reviews, with some praising its charm and innovative storytelling, while others criticize the main cast’s performances. The film is now streaming on Amazon Prime Video in Tamil.
1 min read21 Mar 2025Gen Z’s Job Recession Needs Urgent Attention
Young people are right to be upset: The unemployment rate for them has risen rapidly, even as older workers seem relatively insulated.
4 min read17 Mar 2025Gen Z Is Taking ‘Micro-Retirement.’ Don’t Laugh.
Young workers have rebranded sabbaticals — and they may be onto something.
5 min read16 Mar 2025A new generation is here. Its name is already an insult.
Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is less than scholarly.
4 min read6 Mar 2025Prada sunglasses and YSL perfume: Gen Z shoppers drive demand for affordable luxury
Gen Z accounts for 20-25% of the online lifestyle market, valued at around $4 billion in gross merchandise value, according to a 2024 report by Bain & Co. and Myntra.
3 min read28 Jan 2025Mint Quick Edit | As housing looks up, we need affordable homes too
India’s Millennial and Gen-Z homebuyers dominate the real estate market, even as ownership gets the better of renting. But pain points persist in terms of affordability and builder reliability.
1 min read26 Dec 2024Consumer goods firms overhaul marketing strategies to catch Gen Z attention
According to a study, the generation born between 1997 and 2012 and popularly known as Gen Z constitutes the largest cohort of India’s population at 377 million. This segment currently accounts for $860 billion of consumer spending, which is expected to swell to $2 trillion in the next ten years.
3 min read20 Oct 2024The office therapist will see you now
Synchrony Financial, at the request of its youngest workers, has added a psychologist at its headquarters.
3 min read27 Aug 2024Gen Z-ers are computer whizzes. Just don’t ask them to type.
The ‘digital natives’ baffle teachers and parents with their lack of typing skills
4 min read25 Aug 2024Youth-focused cosmetics brands are shining, but loyalty remains a challenge
Booming brands such as SUGAR Cosmetics and Mamaearth are now directing their attention to Gen Z, but this comes with fresh challenges such as an abundance of choice and rapidly changing trends.
4 min read19 Aug 2024Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared