Gen Z
The iPhone Duo is a Gen-Z dream, even at $2,000
Gen Z loves nothing more than a good selfie, and the iPhone Duo has some game-changing features on that front.
2 min read06:27 AM ISTWill Gen Z be largest, wealthiest generation in history? Report finds youth poised to overtake Boomers by 2029
Will Gen Z become the largest and wealthiest generation in history? A report by Nielsen (NIQ) and World Data Lab found the youth are poised to overtake Boomers' consumer spending by as early as 2029.
3 min read2 Sep 2026Memories over materialism: Gen Z’s experiential spending goes beyond mall visits
‘Fun funds’ are flowing directly into creative, out-of-the-box immersive, memory-making experiences such as niche art exhibitions, specialized workshops, unique hobbies, and more.
6 min read26 Aug 2026Gen Z spending habits: Convenience is key, prefer quick commerce and longer repayment tenure, finds report
Gen Z approaches credit and spending differently from older generations, according to a Kiwi report. Analysing user's spending habits it found they find convenience key, prefer quick commerce and longer repayment tenure.
3 min read25 Aug 2026Harry Potter, Hello Kitty merchandise now in minutes: MINISO now on Swiggy Instamart
For Instamart, the integration of MINISO is a calculated step in its broader expansion into non-grocery categories, joining electronics, beauty, and toys.
2 min read21 Aug 2026Gen Z’s ‘YOLO’ image doesn’t match its bank account: Where young Indians are actually spending their salaries
Gen Z's budget is far more practical than flashy. A staggering 70% of a young professional's monthly budget is swallowed up by just five core categories — Bills, subscriptions & more
2 min read14 Aug 2026Don’t get Gen Z wrong: as this age cohort’s influence grows, it’s vital to understand what makes them tick
Recent youth protests have placed Gen Z in the national spotlight. While views of their attitudes differ among older age groups, we need a reading of this generation that’s both in-depth and statistically representative. Here’s what we know.
4 min read4 Aug 2026Helicopter parents are co-piloting their adult children’s careers
Mom and dad are calling up hiring managers, applying for jobs on their kid’s behalf, and even lurking just off-screen on Zoom calls.
4 min read2 Aug 2026Manu Joseph: Why it isn’t very hard to get laughs in a country where jokes are rarely aired in public
The youth protests that took India by storm last month derived much of their power from their entertainment value. The agitation wasn’t just about reels showing up in real life, but the surfacing of what had stayed hidden.
5 min read2 Aug 2026Saturday Feeling: The language of art, protest and food
From the vocabulary of protest art to learning languages through food shows, there's a variety of stories to read in Lounge this weekend
3 min read1 Aug 2026Wait for it…
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