Gen Z

Lounge

Why close friendships are the only thing keeping Gen Z from quitting their jobs

Many Gen Z workers are staying in unfulfilling jobs because work friends provide emotional support that makes quitting feel unnecessary

5 min read13 Apr 2026
Industry

Snapchat taps regional cinema, celebrities to win Gen Z in India’s smaller cities

Snapchat aims to become Gen Z’s gateway for discovering trailers, behind-the-scenes content, and early reviews, helping them decide which films to watch.

3 min read6 Apr 2026
Opinion

Gen-Z revolts have held South Asia agog but governance can prove harder than taking power

There have been dramatic power shifts in Sri Lanka, Bangladesh and Nepal. As young leaders take charge, they’ll need to effect institutional reforms. Else, the most determined of change agents could end up co-opted by the establishment they sought to overthrow.

3 min read2 Apr 2026
Money

No-buy days and cart pauses: How Gen Z is reshaping money habits

From no-buy periods to 24-hour cart pauses, social media is reshaping how young Indians save and spend—simplifying money habits, but also raising risks of oversimplified advice.

4 min read25 Mar 2026
Elections

Who is Balen Shah? Meet the rapper-Mayor who could be Nepal's next Prime Minister

Balen Shah, a former rap sensation and current Mayor of Kathmandu, is running to become Nepal's next Prime Minister following a historic election influenced by Gen Z protests. His journey from music to politics symbolises the changing face of Nepal's leadership.

4 min read6 Mar 2026
Opinion

Work, family, ambition, duty: Quit trying to balance priorities and reclaim your life by redefining success

The four decades of a career can become increasingly taxing, with burnout looming. Yet the real exhaustion is the erosion of the personal self between work and family. Instead of chasing a balance, redefine success.

4 min read5 Mar 2026
Companies

Reliance Retail recalibrates fashion play to tap Gen Z demand

Azorte and other in-house brands sit at the centre of a strategy built on quicker turnarounds and trend-led assortments.

4 min read3 Mar 2026
Companies

Gen Z and millennials power India's rapid upgrade cycle, making old brand loyalty a thing of the past

Indian consumers, especially young urban professionals, are increasingly replacing their home appliances, electronics, and even furniture much faster than before. Long-term ownership is now shifting to a 2-3-year upgrade cycle.

4 min read25 Feb 2026
Lounge

Why Gen Z is choosing fulfillment over authority in the workplace

Older generations viewed promotion as a prize, but Gen Z sees the hidden costs of managerial roles

4 min read23 Feb 2026
Money

Vijay Kedia’s Valentine’s Day masterclass: From ‘situationships’ to stock market discipline

At Mint Money Festival 2026, Vijay Kedia used Gen Z dating slang—from “situationships” to “ghosting”—to decode stock market discipline, long-term commitment and wealth creation.

4 min read16 Feb 2026