GenZ News
Young people are moving away from dating apps like Tinder, Hinge, Bumble; What are they choosing instead?
Dating apps are losing popularity as individuals seek connections through hobby-based communities. Younger people prefer less pressured environments for meeting like-minded individuals, with declining dating app usage, while platforms like Strava and Letterboxd are gaining traction.
2 min read16 Feb 2025Prada sunglasses and YSL perfume: Gen Z shoppers drive demand for affordable luxury
Gen Z accounts for 20-25% of the online lifestyle market, valued at around $4 billion in gross merchandise value, according to a 2024 report by Bain & Co. and Myntra.
3 min read28 Jan 2025The social isolation crisis: Making friends costs money but it’s all worth it
A sense of isolation can have severe consequences for well-being. Worryingly, it’s not just the old but even teenagers who are at risk as they spend much less time in person with friends. The digital world can help forge new connections but it isn’t the same as face-to-face camaraderie.
4 min read20 Dec 2024They like ‘shopcilizing’, will spend $2 tn a year by 2035: so why aren’t brands targeting Gen Z yet?
The first comprehensive report on India’s Gen Z provides hard data on the spending power and consumer behaviour of this growing section or population. It sheds light on how Gen Z’s values—authenticity, visual engagement and deep connections—are reshaping brand messaging.
3 min read15 Oct 2024Gen Z-ers are computer whizzes. Just don’t ask them to type.
The ‘digital natives’ baffle teachers and parents with their lack of typing skills
4 min read25 Aug 2024Change your job for better salary, company loyalty doesn’t pay, says HR expert; but, there’s a catch
Vera Lau and Jerome Zapata argue that job-hopping benefits employees more than corporate loyalty. A WorkProud study reveals declining interest in long-term tenure among younger workers, with only 18% under 30 showing interest.
1 min read22 Aug 2024Squarespace’s Kinjil Mathur says Gen Z job seekers should do ’whatever it takes’ early in career: Report
Squarespace’s chief marketing officer Kinjil Mathur has said getting a job is hard now and a Gen Z graduate will know who faces the risk of unemployment, according to a report. “You’ve got to be willing to do whatever it takes” early in your career, said Mathur.
3 min read22 Jul 20249 common money mistakes young investors make and tips to avoid them
Putting all your money into a single investment is a recipe for disaster. Young investors sometimes make the mistake of not diversifying their portfolio.
3 min read22 Aug 2023Recession blues: GenZ can take these measures to fight it
In the midst of a recession, Gen Z can recession-proof their lives by saving money, increasing income, investing in themselves, building an emergency fund and avoiding panic, excessive debt, giving up on long-term goals, and neglecting self-care.
4 min read15 Apr 2023Investments at an early age ensure financial discipline, says banking and finance student Aarav Sethi
In order to comprehend what money means to today’s youth in a growing world, this series explores students and young working professionals and their perspectives on money and finance.
6 min read9 Mar 2023Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared