GenZ
They like ‘shopcilizing’, will spend $2 tn a year by 2035: so why aren't brands targeting Gen Z yet?
The first comprehensive report on India's Gen Z provides hard data on the spending power and consumer behaviour of this growing section or population. It sheds light on how Gen Z's values—authenticity, visual engagement and deep connections—are reshaping brand messaging.
3 min read15 Oct 2024Gen Z-ers are computer whizzes. Just don’t ask them to type.
The ‘digital natives’ baffle teachers and parents with their lack of typing skills
4 min read25 Aug 2024Change your job for better salary, company loyalty doesn't pay, says HR expert; but, there's a catch
Vera Lau and Jerome Zapata argue that job-hopping benefits employees more than corporate loyalty. A WorkProud study reveals declining interest in long-term tenure among younger workers, with only 18% under 30 showing interest.
1 min read22 Aug 2024Squarespace's Kinjil Mathur says Gen Z job seekers should do 'whatever it takes’ early in career: Report
Squarespace's chief marketing officer Kinjil Mathur has said getting a job is hard now and a Gen Z graduate will know who faces the risk of unemployment, according to a report. “You’ve got to be willing to do whatever it takes” early in your career, said Mathur.
3 min read22 Jul 20249 common money mistakes young investors make and tips to avoid them
Putting all your money into a single investment is a recipe for disaster. Young investors sometimes make the mistake of not diversifying their portfolio.
3 min read22 Aug 2023Recession blues: GenZ can take these measures to fight it
In the midst of a recession, Gen Z can recession-proof their lives by saving money, increasing income, investing in themselves, building an emergency fund and avoiding panic, excessive debt, giving up on long-term goals, and neglecting self-care.
4 min read15 Apr 2023Investments at an early age ensure financial discipline, says banking and finance student Aarav Sethi
In order to comprehend what money means to today's youth in a growing world, this series explores students and young working professionals and their perspectives on money and finance.
6 min read9 Mar 2023Nepal election result: Rapper-turned-politician Balen Shah ousts KP Oli in his own seat; RSP wins 67 seats
Rastriya Swatantra Party is heading for a sweeping victory in Nepal’s 2026 general elections, leading across key regions. Its prime ministerial candidate, Balendra Shah, defeated former PM K. P. Sharma Oli, strengthening expectations that he could become the next prime minister.
2 min read7 Mar 2026Nepal’s Gen Z made this rapper a star. Now he could become prime minister.
Fed up with corruption and a lack of jobs, the country’s youth are turning to a rapper who gave voice to their frustrations.
6 min read4 Mar 2026Spotted: Cutesy or campy? How dating apps are talking to Gen Z
Online dating has become a loaded option associated with heartbreak, shallow relationships and nightmare dates. But dating apps are still wooing young love seekers.
1 min read23 Nov 2025Wait for it…
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