Gillette

Between both firms, the grooming business has less competition at the higher end of the market, but the others—oral care, sanitary napkins and products to treat colds and coughs—have enough competition. Photo: Bloomberg <br />
Gillette occupies a key position and its growth depends on its ability to get more men into shaving with its twin-blade razors, upgrading to the more expensive premium ranges, and on annuity revenue from its cartridge refills. <br />