In its global mid-year media forecast, GroupM details the way covid-19 has sharply transformed the global advertising economy, from a 6.2% growth in 2019 to a double-digit fall this year
2 min read23 Jun 2020Lokhande was promoted as GroupM's co-CEO, along with Charanjeet Singh Arora, in 2018, replacing Suresh BalakrishnaMehta will report to Prasanth Kumar, chief executive officer, GroupM South Asia
1 min read9 Jun 2020Growth in digital advertising will offset marginal decline in television ads and flat growth in print adsIf the forecast for this year is achieved, it would be marginally higher than the 9% increase in 2019
2 min read5 Feb 2020On the sidelines of Brew, an annual GroupM event for clients held in Gurugram, Kumar spoke of new accounts, changing the world of media and the increasing importance of speed
2 min read29 Jan 2020Singh leaves GroupM in June end to take up a senior role at ByteDance India, a technology firm specializing in content platformsKumar, who joined GroupM in 2004, has played several leadership roles across India and the region, before becoming the South Asia COO in January
1 min read21 May 2019Prasanth Kumar will be responsible for overall operations across operating companies, trading and specialised unitsTushar Vyas will focus on building GroupM capabilities across digital, data, analytics and content
2 min read25 Jan 2019Wavemaker handles blue chip companies such as ITC, Vodafone, Shoppers Stop, Tata Motors, Myntra and Hero MotoCorp among others
3 min read15 Nov 2018Jai Lala will oversee operations, structure and expansion in addition to the scaling up of specialised, future-facing offerings for Zenith India
2 min read26 Oct 2018Mediacom will be responsible for Vivo's media strategy, planning, buying and implementing brand advertising for all mass media
1 min read21 Aug 2018Sports and elections will drive television advertising in India, according to the GroupM report
1 min read23 Jun 2018The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared