Groupm News

Industry

Global advertising to decline by 11.9% in 2020: Report

In its global mid-year media forecast, GroupM details the way covid-19 has sharply transformed the global advertising economy, from a 6.2% growth in 2019 to a double-digit fall this year

2 min read23 Jun 2020
Industry

Rachana Lokhande quits GroupM's Kinetic India; Ajay Mehta to take over

Lokhande was promoted as GroupM's co-CEO, along with Charanjeet Singh Arora, in 2018, replacing Suresh BalakrishnaMehta will report to Prasanth Kumar, chief executive officer, GroupM South Asia

1 min read9 Jun 2020
Industry

Ad spends may grow nearly 11% this year

Growth in digital advertising will offset marginal decline in television ads and flat growth in print adsIf the forecast for this year is achieved, it would be marginally higher than the 9% increase in 2019

2 min read5 Feb 2020
Companies

Brands, firms need to consistently innovate, says GroupM’s Prasanth Kumar

On the sidelines of Brew, an annual GroupM event for clients held in Gurugram, Kumar spoke of new accounts, changing the world of media and the increasing importance of speed

2 min read29 Jan 2020
Industry

GroupM COO Prasanth Kumar appointed as South Asia CEO

Singh leaves GroupM in June end to take up a senior role at ByteDance India, a technology firm specializing in content platformsKumar, who joined GroupM in 2004, has played several leadership roles across India and the region, before becoming the South Asia COO in January

1 min read21 May 2019
Companies

GroupM restructures team: Prasanth Kumar, Tushar Vyas get South Asia roles

Prasanth Kumar will be responsible for overall operations across operating companies, trading and specialised unitsTushar Vyas will focus on building GroupM capabilities across digital, data, analytics and content

2 min read25 Jan 2019
Companies

Young consumers are constantly demanding novelty from brands

Wavemaker handles blue chip companies such as ITC, Vodafone, Shoppers Stop, Tata Motors, Myntra and Hero MotoCorp among others

3 min read15 Nov 2018
Industry

Zenith India appoints Jai Lala as chief operating officer

Jai Lala will oversee operations, structure and expansion in addition to the scaling up of specialised, future-facing offerings for Zenith India

2 min read26 Oct 2018
Industry

GroupM’s Mediacom wins Vivo India’s ₹400 crore account

Mediacom will be responsible for Vivo's media strategy, planning, buying and implementing brand advertising for all mass media

1 min read21 Aug 2018
Industry

Advertising expenditure in India expected to grow at 13.2% to Rs69,347 crore this year

Sports and elections will drive television advertising in India, according to the GroupM report

1 min read23 Jun 2018
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