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Fair & Lovely, which accounts for 40% of the face care category in India, will be marketed under a new brand name and identity. (Mint )

For HUL, Lovely need not be Fair

2 min read . 26 Jun 2020
HUL said it will continue to evolve its advertising for the brand to feature women of different skin tones, representative of the variety of beauty across India,. Photo: Mint

HUL to rebrand Fair & Lovely

2 min read . 25 Jun 2020
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