Iim Kozhikode News
Astronomer PR pivot: Celebrity cameo turns crisis management into B-school case
After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become B-school case study material: Is the move clever or wise? Can humour, irony, and star power really fix a PR crisis?
4 min read28 Jul 2025Women on campus: An uphill climb at India’s top B-schools
The gender ratio in India's top B-schools varies, with newer IIMs achieving better female representation. Despite efforts to encourage enrollment, established institutions face challenges in balancing gender ratios even as they adapt to changing corporate diversity expectations.
3 min read6 Jul 2025Placement blues fade at IIMs as recruiters troop in
According to the placement teams in IIMs at Ahmedabad, Ranchi, Udaipur, Indore and Shillong, companies from FMCG, consulting and banking sectors have offered compensation and joining bonuses almost on par with last year
2 min read7 Feb 2024Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared
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