The 2023 Indian Premier League saw a staggering rise in advertising revenue, reaching ₹10,120 crore. This was driven by increased participation and spending in fantasy sports platforms, as well as the growing fan engagement with the premier cricketing event. The video explores these trends and how they are shaping the future of the sport and its profitability.The video explores these trends and how they are shaping the future of the sport and its profitability.
18 Jul 2023ver the past decade, India has emerged as a cricket superpower, disrupting a colonial hierarchy and demonstrating how market size can create political leverage. India’s rise in the International Cricket Council offers insights into how a more powerful India might approach global politics.
26 Jun 2023Discover the journey that led to this new era in Indian cricket’s kit sponsorship, from the termination of the agreement with Nike to the partnership with Mpl Sports, and the subsequent interim sponsorship deal with Killer Jeans. Learn about the significance of this partnership in facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey.
26 May 2023The video shows how the Women’s Premier League is dominating the world of cricket. It is India’s first franchise cricket league for women, with high fees for players and an impressive start. Opening batter Smriti Mandhana has emerged as the most expensive pick, earning a ₹3.4 crore bid from Royal Challengers Bangalore, teenage opener Shafali Verma will play alongside Rodrigues for the Delhi Capitals for ₹2 crore, while national captain Harmanpreet Kaur will turn out for Mumbai Indians for ₹1.8 crore. Although the franchises may not become profitable soon, the WPL has the potential to expand its audience base, build a strong business profile, and deliver significant value to the sports ecosystem. It is soon expected to become the largest women’s sporting property in the world.
30 Apr 2023Kohli doesn’t offer excuses for team’s bad displays, love that about his captaincy: sprinter Blake
1 min read10 Feb 2021Result-wise, it doesn’t matter to India where a test is played but it might influence how many people come to the stadium
4 min read31 Oct 2019India were the dominant side when the two sides squared up in the ODIs and T2oIs earlier in the month and the Men in Blue didn’t lose any match in either formatThe India skipper took to Instagram and posted a picture of players and support staff having a good time on the beach
1 min read21 Aug 2019The deal period will begin from 5 September, 2019 until 31 March, 2022Byju’s logo will start appearing on the Indian team jersey when the home series against South Africa begins
2 min read25 Jul 2019India still need to bat and bowl superbly to reach their fourth World Cup Final
1 min read8 Jul 2019Clean bowled and LBW are the ultimate breaches of a batsmen’s defence. This World Cup, India has done the best in breaching this defence and protecting it
3 min read4 Jul 2019The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared