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INDIAN MIDDLE CLASS

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In India, where millions have only in the past decade clambered onto the bottom rungs of the consumption ladder, buying more than food and basic clothing, the trend to cut back on replacing innerwear is troubling. (Photo: Pradeep Gaur/Mint)

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The shrinking of India’s middle class

9 min read . 31 Oct 2019

Localization is the lifeline to business success in India. (Photo: iStock)

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Playing to aspiration isn’t enough while launching a global brand in India

3 min read . 01 Sep 2021

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Opinion | Indians scorn 'dynasties' but are raising pampered children

4 min read . 03 Jun 2019

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The anatomy of India’s middle class

1 min read . 24 Apr 2019

The report says that there remains scope for further research on the behaviour of multi-national firms to test whether they tend to dismiss personnel more frequently in countries which are not their main areas of operation. Photo: Mint

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Employees outside company headquarters face greater risk of layoffs

3 min read . 10 Jun 2017

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Those stinky rich people

4 min read . 07 Nov 2016

Prime Minister Narendra Modi during his address to the nation on Independence Day Monday. Photo: Pradeep Gaur/Mint

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Narendra Modi takes up flat buyers’ concerns in his speech

1 min read . 15 Aug 2016

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The middle-class mindset

3 min read . 01 Apr 2016

In a country such as ours, any government should be spending most of its energies on the impoverished, the voiceless, the oppressed, the disenfranchised. Photo: Indranil Bhoumik/Mint (Indranil Bhoumik/Mint)

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The failure of India’s economic reforms

3 min read . 04 Sep 2013

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Demystifying the middle class

3 min read . 31 Jul 2011

INDIAN MIDDLE CLASS

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