The video discusses the lopsided screen expansion in India that focuses on cities and states with better infrastructure and slants away from states like Bihar, Uttar Pradesh (UP), Odisha, Chhattisgarh, Madhya Pradesh, and the northeast. It also highlights the fact that the high cost of real estate is one of the biggest hindrances in building new cinema halls or multiplexes, which is where most major multiplexes would like to house their properties. Due to this, mid-scale, tightly budgeted Hindi movies are banking more on a niche release plan, which completely shuns under-screened markets in the country and instead focuses aggressively on areas where print and publicity costs can at least be redeemed. This leaves significant sections of the audience unable to view these films, and also deprives cinema owners and distributors of returns on films that do reach these areas. The video also mentions how the pandemic has worsened the situation, with the theatre-going audience in India shrinking by over 16%.
24 May 2023With the evolution of digital platforms, Indian content is finding an audience beyond native IndiansOver-the-top video streaming platforms such as Netflix and Amazon Prime Video which boast of rich libraries of Indian content, are seen in close to 190 countries
3 min read8 Jan 2020Among Tier-2 cities, the people of Jaipur, Lucknow and Visakhapatnam emerged as the ultimate movie fanaticsOverall, Tamil movie bookings increased by 78%, Telugu movies saw a leap of 116%, according to report released by Paytm Entertainment
1 min read4 Jan 2020With ‘Gully Boy’, ‘Bharat’ and ‘Super 30’, the working class has made a return to Hindi cinemaMainstream Hindi film’s engagement with labour issues had receded
8 min read28 Jul 2019Prime Minister Narendra Modi will inaugurate the National Museum of Indian Cinema on 19 January
1 min read18 Jan 2019Rajinikanth's 'Petta' has made 35.50 crore in box office collections so far, competing with another action film, Ajith's 'Viswasam', that raked in 33.50 crore
1 min read14 Jan 2019Shahid Kapoor as a modern-day, love-struck 'Devdas' in the Hindi remake of Telugu movie 'Arjun Reddy' is only one of a plethora of upcoming Hindi remake of South Indian movies
3 min read21 Dec 2018The move to overseas territories may not be new for Indian cinema, but the leap to non-traditional markets that are not home to a large Indian diaspora is new
2 min read30 Aug 2018The remarkable success of Dangal, Secret Superstar and Bajrangi Bhaijaan proves that the floodgates for Bollywood have opened in China
2 min read24 May 2018Indian audiences have begun to hold a mirror to themselves and relate to movies that deal with contemporary issues
3 min read9 Sep 2017The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared