Influencer News
Indian influencers to drive $1 trillion consumer expenditure by 2030: BCG report
The creator ecosystem’s direct revenues are projected to expand to $100-125 billion in the next five years from $20-25 billion today, the report said.
2 min read2 May 2025YouTube invested ₹210 billion in India's Creator Economy, commits ₹8.5 billion more
YouTube CEO Neal Mohan noted that content produced in India garnered 45 billion hours of watch time from global viewers last year.
2 min read1 May 2025ASCI eases qualification rules for generic financial, health product promotions
Now, financial and fitness influencers will require necessary qualifications and certifications only for technical advice.
1 min read28 Apr 2025Consumer brands set to write the influencer marketing playbook to push rural sales?
The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.
7 min read21 Apr 2025Where comedians fear to tread: Backlash worries prompt self-censorship, legal vetting of content
In response to controversies, content creators are increasingly self-censoring and engaging legal counsel for pre-publication reviews. The focus is on avoiding sensitive subjects and ensuring brand safety, leading to a shift towards lighter, safer themes in digital content.
4 min read21 Apr 2025From Dubai to Bastar: tourism boards embrace influencers to attract travellers
The influencer push by state tourism boards comes in the backdrop of domestic tourism shooting up 45% to 2,509.63 million in 2023 from 1,731.01 million in 2022, according to the India Tourism Data Compendium 2024 by the ministry of tourism.
5 min read18 Apr 2025Faceless influencers are becoming famous online
They are everywhere on social media. Just don’t ask what they look like
3 min read17 Apr 2025Brand-influencer court battles set the boundaries for creators
Legal experts called for a middle ground between freedom of speech and responsible social media behaviour, citing that it takes years and decades for brands to build reputation
4 min read10 Apr 2025Founders navigate startup success to digital stardom
As these founders amass millions of followers, the lines between entrepreneurship, influencer marketing, and content creation are blurring, signaling a new era of personal brand monetization in India's burgeoning digital landscape.
5 min read8 Apr 2025IPL's big bet on influencers to draw in young viewers is paying off
Creators are driving engagement not just about IPL matches and young stars, but also about life off the field.
4 min read1 Apr 2025Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared