With talent management and influencer marketing agencies struggling to keep up with India’s influencer boom, even college students are being hired as talent managers to handle brand deals, paperwork, and influencer relationships.
4 min read11 Feb 2025Advertising watchdog ASCI flags 69% of top 100 influencers for flouting brand partnership disclosure guidelines, drags 5 to I&B ministry
2 min read6 Feb 2025The government and platform owners should work to create a comprehensive framework of checks and balances.
4 min read27 Jan 2025Marketers are betting on digital celebrities as they see better returns on investments.
4 min read27 Jan 2025According to data from Qoruz, there are currently 1,205 active pet influencer accounts in India with more than 1,000 followers each
5 min read22 Jan 2025Though these influencers struggle to monetise their reach, they are emerging as a force to reckon with.
6 min read17 Jan 2025With memes breaking all barriers and running the show as the marketing strategy for so many brands, in the coming year, analysts tracking the industry believe it will grow further.
3 min read30 Dec 2024That is good for companies but bad for “creators”
4 min read28 Dec 2024Venture capitalists are circumspect when it comes to investing in influencer-backed businesses.
5 min read28 Nov 2024HDFC Bank, Razorpay and Wyld target creators who have erratic incomes and little credit history
3 min read28 Sep 2024The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared