Influencers
Influencer-led branded content is set to boom
In India, YouTube is influencers’ social media platform of choice
3 min read16 Dec 2021TikTok influence: The great reset
The ban on this app has deprived its top 100 influencers of an estimated ₹100-120 crore in annual earnings. Their scramble for new platforms faces a problem of audience fragmentation. This turbulence could throw up new winners—which may not be a bad thing.
1 min read9 Jul 2020TikTok ban led to ₹120 crore loss in influencer earnings in India: Report
Paid content on TikTok did not fetch as much as those on mature platforms such as YouTube and InstagramInfluencers on YouTube and Instagram earn nearly three times more when compared to those on TikTok
2 min read9 Jul 2020Influencers, brands in limbo over the sudden decision to ban TikTok
With TikTok gone, most of the influencers will have to start their virtual lives from scratch, say industry watchers
1 min read1 Jul 2020Opinion | How mental disorders make influencers influential
What if many things that we now call philosophies had emerged from a mental disorder?
4 min read14 Jul 2019LinkedIn unveils 30-second video-streaming service
Taking a cue from Facebook and Twitter, LinkedIn's videos target select 'Influencers' in the first phase of the launch
2 min read3 Aug 2016How to manufacture a Twitter trend
A look inside the world of orchestrating a trend on Twitter and everything that's wrong with it in India
15 min read18 Apr 2016Twitter's teen influencer
The story of @VinayakSharma19, 17 years and 6 months old, is also the story of a get paid-to-tweet cottage industry which has sprung up on Twitter
19 min read14 Apr 2016Wait for it…
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