Internet Shopping

JioHotstar lets you make impulse buys directly from shows, creating a new revenue stream beyond ads and subscriptions. This could redefine how brands engage audiences.

From false scarcity to hidden fees, digital platforms are engineered to extract maximum value. Here are the psychological weapons used against your wallet.

Young and affluent consumers are buying multiple outfits that can be worn on several occasions, ditching expensive designer clothing pieces that mostly sit in wardrobes. This has spawned new brands, and new collections from established designers.

ChatGPT and other tools have made my shopping more fun and more efficient—and a lot less annoying for the humans in my life.

Elevated athleisure is all about adding sporty elements to everyday fashion and Lounge's roundup shows you how to ace this mix and match look

Self-service may seem inconvenient, but it’s a new frontier of individualism.

ONDC is in active discussions logistics and e-commerce companies to ramp up its hyperlocal offerings.