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JEANS

Fashion trends seesaw constantly, but rarely does an entire category shift. Image: iStock

How Yoga pants has hit jeans sales

8 min read . 01 Nov 2018
What to wear to work? Raymond makes a case for handlooms with its 2018 Khadi collection.

The new rules of Menswear

9 min read . 12 May 2018
Jeans is the most preferred outfit to work, at least in the non-government sectors, in India, according to a March 2017 study conducted by Westside. Photo: Priyanka Parashar/Mint

The future of denims is sustainable

3 min read . 29 Mar 2018
For a brand, both advertising and free trial are important. Photo: Pradeep Gaur/Mint

Of free trials and conversions

4 min read . 06 Apr 2017
Preference for jeans as office wear was found to be higher in Delhi and Pune, while it was much lower in Chennai. Photo: Mint

What India wears to work

3 min read . 28 Mar 2017
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