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How Indian Single Malts Conquered The World | Luxury Lounge Episode 1
In 2023, Indian single malt sales overtook multinational giants for the first time. But the story of Indian single malts began in 2004, when Amrut launched its single malt whisky in the UK. Back then, Indian single malts were considered cheap & harsh - and didn't have many takers. But this all changed in 2009, with the launch of one particular product. This changed the fate of Indian single malts. Watch the full episode of Luxury Lounge here to know which one!
26 Mar 2024Liquid gold from Down Under
Two years after Sullivans Cove French Oak Cask was named the world's best single malt, business is booming for distilleries in Tasmania
4 min read26 Nov 2016Amrut Single-Malt Whisky: Liquid Gold
When Amrut's Fusion Single Malt was rated among the three best whiskies in the world, it caused quite a splash in the world of whisky. For the makers, this was just a matter of time
3 min read25 Oct 2013Liquid Gold
A step-by-step account of how Amrut is made. Something uniquely Indian yet instantly global.
25 Oct 2013Why our own brand irks single malt snobs
Why our own brand irks single malt snobs
3 min read4 Mar 2010Why our own brand irks single malt snobs
Why our own brand irks single malt snobs
4 min read4 Mar 2010Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared