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Industry
Brands latch on to six-second unskippable ads on digital platforms
Brands are leveraging the format because viewers tend to find ads on digital platforms as a major irritant and tend to switch tabs if an ad goes on beyond 10-seconds
3 min read22 Aug 2017Industry
The differently abled find their place in Indian advertising
An increasing number of brands are choosing to be more realistic in their representation of society through advertising
4 min read13 Jul 2016Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared
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