Kumbh Mela

The company’s Twitter handle tweeted about the Red Label Kumbh Mela ad which features a son trying to abandon his elderly fatherThe message didn’t go down well with Twitterati who targeted the multinational for being insensitive and disrespectful

The call to action is the brand’s way of telling people that the simple act of washing hands can prevent many illnesses Lifebuoy said it is also taking this idea to 35 other religious congregations that serve food to devotees

The previous state government had spent around ₹1,300 crore for the Maha Kumbh, which was held in 2013

Through mobile app named 'KumbhMela Weather Service' pilgrims can get the live weather information on temperature, humidity, rainfall and winds

Besides new mobile site, Airtel smartphone customers will be able to stream the Kumbh proceedings including important Snans (religious bath) and Aartis on the Airtel TV app

The app Kumbh JioPhone can be accessed from Jio store which will have 'Family Locator' feature to help attendees stay close to their family

Kumbh Mela shows India can manage big projects using a broken public delivery system

The new flights will operate from January 13 to March 30, an official statement said. Air India said the new flight on Delhi-Allahabad route will operate on five days of the week--Monday, Wednesday, Friday, Saturday and Sunday.

The decision came more than two months after the state government, headed by Chief Minister Yogi Adityanath, took the decision to rename the historic city as Prayagraj.

The Kumbh Mela is traditionally held every three years in one of four cities along India's sacred rivers, with one of the largest of those in Prayagraj. The next Kumbh Mela, meaning festival of the pot, was due to be held in the city in 2025.