Levi News

News

How labourers’ workwear became a must-have

Jeans were initially made for labourers as a sturdier alternative to pants. Surprising then that the oldest pair is worth $150,000

1 min read1 Sep 2021
Companies

Levi Strauss IPO to raise as much as $587 million

The company expects to offer 36.7 million shares priced between $14 and $16Levi's, one of the world's biggest denim brands and the inventor of blue jeans, faces rapid changes in consumer tastes

1 min read11 Mar 2019
Companies

Levi Strauss seeks to raise up to $800 million in IPO: Report

Levi Strauss is working with Goldman Sachs and JPMorgan on plans to go public in the first quarter of 2019

1 min read15 Nov 2018
Industry

How Yoga pants has hit jeans sales

Levi Strauss & Co added stretch and contouring to its jeans while hoping to retain some of their rugged essence

8 min read1 Nov 2018
Politics

Reducing levies seen as key to success of new telecom policy

Addressing financial stress in the sector is vital for attracting investments and creating jobs, say analysts

2 min read2 May 2018
Industry

Killer jeans maker drags Levi’s to court over design infringement

Kewal Kiran Clothing, the maker of 'Killer' jeans has taken Levi's owner Levi Strauss (India) Pvt. Ltd to court for the alleged infringement of its registered design

2 min read24 Apr 2018
Opinion

What fashion can learn from India’s cyclical heritage

What we need is for apparel manufacturers and retailers to reduce their environmental impact and make better quality clothes that last longer

3 min read20 Apr 2018
Industry

How blue jeans are mounting a comeback in a yoga pants world

Jeans makers have sought to develop increasingly technical denim to win over shoppers who demand more stretch and moisture-wicking, integrating fibres such as elastane and lyocell

3 min read2 Apr 2018
News

Air India makes history by flying to Israel via Saudi airspace

Air India landed at Tel Aviv's Ben Gurion Airport after a flight of over seven and a half hours, marking a diplomatic shift for Riyadh that Israel says was fuelled by shared concern over Iranian influence in the region

2 min read23 Mar 2018
Science

Aliens may have a lot in common with humans: Study

Aliens are potentially shaped by the same processes and mechanisms that shaped humans, such as natural selection, says a study by University of Oxford scientists

2 min read2 Nov 2017
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