Jeans were initially made for labourers as a sturdier alternative to pants. Surprising then that the oldest pair is worth $150,000
1 min read1 Sep 2021The company expects to offer 36.7 million shares priced between $14 and $16Levi's, one of the world's biggest denim brands and the inventor of blue jeans, faces rapid changes in consumer tastes
1 min read11 Mar 2019Levi Strauss is working with Goldman Sachs and JPMorgan on plans to go public in the first quarter of 2019
1 min read15 Nov 2018Levi Strauss & Co added stretch and contouring to its jeans while hoping to retain some of their rugged essence
8 min read1 Nov 2018Addressing financial stress in the sector is vital for attracting investments and creating jobs, say analysts
2 min read2 May 2018Kewal Kiran Clothing, the maker of 'Killer' jeans has taken Levi's owner Levi Strauss (India) Pvt. Ltd to court for the alleged infringement of its registered design
2 min read24 Apr 2018What we need is for apparel manufacturers and retailers to reduce their environmental impact and make better quality clothes that last longer
3 min read20 Apr 2018Jeans makers have sought to develop increasingly technical denim to win over shoppers who demand more stretch and moisture-wicking, integrating fibres such as elastane and lyocell
3 min read2 Apr 2018Air India landed at Tel Aviv's Ben Gurion Airport after a flight of over seven and a half hours, marking a diplomatic shift for Riyadh that Israel says was fuelled by shared concern over Iranian influence in the region
2 min read23 Mar 2018Aliens are potentially shaped by the same processes and mechanisms that shaped humans, such as natural selection, says a study by University of Oxford scientists
2 min read2 Nov 2017The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared
Exciting, sharp and clear analysis of the trends that matter, through data and charts. Plain Facts is published every weekday, with coverage spanning across themes, including corporate strategy to inflation to unemployment and emerging sectors. Follow us on #MintPlainFacts across social media.