E-PaperLiril Ad News
Alyque Padamsee, the showman who made the Liril girl sing
Theatre, sex and the Zeigarnik Effecthow the adman and thespian changed the face of Indian advertising
5 min read23 Nov 2018Chiaroscuro: Reading patterns of social lights
The rapidly changing Indian society too presents a 'Chiaroscuroeque' picture, of changes, dark and light, in our beliefs, attitudes and behaviour. What was taboo yesterday is common behaviour today
4 min read15 Jun 2016Ads of the 1980s
The 1980s were the years when Indian advertising witnessed the beginning of the decline of agencies that could not adapt to storytelling on TV, and when those that could adapt thrived
3 min read2 May 2015Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared