Long Read News
Is the rise of D2C brands really challenging the incumbents?
Established consumer brands have for long tailored their products to the mass market. This approach allowed D2C brands like Boat, Plum & Blissclub to address niche consumer needs. Incumbents such as HUL, Aditya Birla Group, Tata Consumer & Marico are now countering the insurgents. We explain how.
10 min read13 Jan 2025Department of hate: Why employees like to dislike HR
HR teams are expected to know the pulse of the workforce, gauge their mood, hire and retain the best, ease out the undesired and get involved in business calls. But this isn’t always the case.
10 min read12 Jan 2025Five artificial intelligence trends to track in 2025
From agentic systems to humanoids, AI is everywhere. But ethical concerns remain over its growing role in our lives.
10 min read10 Jan 2025We asked top AI models their best market picks for 2025. And were surprised....
We ran multiple prompts on three popular generative AI chatbots—OpenAI’s ChatGPT, Grok (developed by Elon Musk-led xAI), and Google’s Gemini 2.0. Which Nifty pack did they pick? Here’s a distillation of their responses.
10 min read10 Jan 2025A sales job: What Astrotalk’s 41,000 astrologers didn’t see in their future
Astrotalk’s lucrative partnership with astrologers has begun to fray in its push for growth. Many of its customers are also upset. In this deep dive, we look at what lies beneath the advice its astrologers dish out to 4,50,000 daily users.
11 min read8 Jan 2025Are you an SBI customer? Here’s how new chairman C.S. Setty plans to improve your banking experience
SBI is the banking lifeline for one in every three Indians. With that kind of customer base, it isn’t easy to keep every customer happy all of the time. But Setty intends to try.
10 min read7 Jan 2025Competitiveness, not protectionism, is the key to our future: Uday Kotak
India has to unleash its animal spirits. But the private investment cycle has been slow—bulk of the heavy lifting, when it comes to investments, came from the government in recent years. What’s wrong? And what can be done? Financial services veteran Uday Kotak has some answers.
11 min read6 Jan 2025Ketan Parekh: Inside Sebi’s 30-month front-running probe
In the past, many people who interacted with Ketan Parekh saved his name under pseudonyms such as ‘Jack’, ‘John’, ‘Boss’, ‘Well-wisher’, and ‘Bhabhi’. Who were these people and what were they trying to hide? Sebi, India’s stock market regulator, has some answers.
10 min read5 Jan 2025Quick commerce is rocketing. So, are kiranas on the way out?
Quick commerce strikes at the heart of the kirana business—groceries and daily staples. By sourcing directly from manufacturers like ITC or Hindustan Unilever, the sector can cannibalize juicy margins the traditional retail shop keeps. Here’s what our analysis of government data tells us.
8 min read2 Jan 2025Meet Anmol, the bull whose one climax is worth ₹50,000
At Mint, we often narrate stories about the stock market’s bull run. But this one is about a real bull, one who has fathered over 25,000 calves! He is a social media star, can pose, and walks the ramp to loud cheer. Check out his market value.
9 min read1 Jan 2025Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared
Long Reads
A daily long read and in-depth story on business, company, industry, markets, politics and policy developments that are in the news.