Long Story

Our daily Long Story is a deep dive into a specific contemporary issue, brought to you from the front lines with original reportage by our best journalists. Each story is carefully written, edited, fact checked and published only when we are satisfied that your time will be well spent reading it.

Industry

Ixigo vs Cleartrip: Hotels, buses, rail and AI in the fight for second place

MakeMyTrip is the leader of India’s online travel market by some distance with more than 50% share. The real fight is for second place, between iXigo, which claims to be the fastest growing, and Cleartrip, which is rebuilding itself under Flipkart. An inside look.

11 min read05:02 PM IST
Companies

CityMall’s small-basket gamble: Can no-frills ecommerce crack Bharat?

CityMall is taking on one of the toughest e-commerce challenges in India: winning small-town shoppers on wafer-thin margins. It has backers with deep pockets, a stripped-down supply chain and big ambitions. But it is yet to crack the market and build scale.

11 min read15 Dec 2025
Markets

How to lose money in the markets: 2025 edition

The market's biggest secrets are out: hundreds of crores in scams, 91% loss rates, and small-cap crashes. Dive into 2025’s sharpest lessons on valuations, derivatives danger,and the reality behind India's trading frenzy.

11 min read14 Dec 2025
Economy

Inside the UPI decade: How a cash-first nation learned to pay differently

UPI’s rise reflects a deeper behavioural shift in how routine payment activity is conducted across the country. However, its reach, though expanding, remains uneven. In addition, the system is attracting attention from bad actors. Here’s what a study across two Indian states found:

10 min read11 Dec 2025
Industry

Meet the bot collector: How AI is rewriting India’s debt recovery playbook

A revolution is playing out quietly in the world of debt recovery, thanks to artificial intelligence. Bots are now collecting debts, and apparently doing so with a human emotion that too many human collectors lack: empathy. A fascinating inside story.

9 min read9 Dec 2025
Sports

RCB and the $2 billion question: Can the IPL team break global sports valuation norms?

Real Madrid, the world’s top football club, is valued at 6 times revenue; rivals Manchester United and Barcelona at 7.9 and 6.9 times, respectively. Can RCB justify a valuation of 21 times its FY25 revenue?

8 min read8 Dec 2025
Companies

Can Bhavish Aggarwal turn Ola Electric around?

Slashed revenue forecasts, plummeting sales and a high-stakes gamble on the future of electric mobility and energy. What’s going on at Ola Electric?

10 min read7 Dec 2025
Companies

As Meesho IPO opens, in-house logistics play Valmo emerges as its biggest competitive edge

Meesho’s e-commerce empire hinged on unpredictable deliveries. Enter Valmo: the logistics layer that slashed costs, transformed rural fulfilment, and became the unexpected backbone of its public market strategy. What’s ahead?

10 min read4 Dec 2025
Industry

A solar glut is building in India. Can the industry withstand China-style pain?

According to estimates from Wood Mackenzie, India’s solar module manufacturing capacity will exceed 125GW by 2025, which is more than three times its domestic demand. The pain of oversupply could force consolidation, separating the men from the boys.

11 min read3 Dec 2025
Economy

Broken backs, slim wallets: The farm price deflation that threatens to halt India’s rural demand surge

Lower incomes from the Kharif season and a dampened price outlook for the ongoing winter crop season are worrying farmers. That’s also a warning for companies selling both FMCG and durables like fridges and televisions.

9 min read2 Dec 2025

Popular Topics

Budget

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

25 Articles