Long Story

Our daily Long Story is a deep dive into a specific contemporary issue, brought to you from the front lines with original reportage by our best journalists. Each story is carefully written, edited, fact checked and published only when we are satisfied that your time will be well spent reading it.

Companies

Modi’s video and safe harbour: behind Meta’s tumultuous week in India

A four-hour takedown of Modi’s Facebook video snowballed into a showdown that sparked rare political unity—but also a contentious threat to safe harbour immunity for internet firms under India’s IT Rules.

12 min read04:57 PM IST
Economy

The Sanjeev Sanyal interview: A new age of ideas for India

AI is making the old university model obsolete, says the Prime Minister’s economic advisory council member, who sees employability—not jobs—as India’s bigger challenge.

11 min read11 Aug 2026
Companies

JioMart’s Third Act: Reliance’s retail muscle meets quick commerce

JioMart is becoming Reliance Retail’s test of whether its enormous physical network can be transformed into a digital engine capable of challenging India’s quick-commerce leaders.

11 min read10 Aug 2026
Companies

Hybe machine: inside the Korean music giant’s quest to win India

One of South Korea’s ‘Big Four’ music labels and the brains behind the hit boy band BTS, Hybe, has discreetly set up an office in Mumbai in 2025. Now, it is hosting auditions across India to engineer India’s first all-girl band.

12 min read6 Aug 2026
Entertainment

Why The Odyssey is breaking box office records for Hollywood in India

Moviegoers in metros as well as smaller cities across India have been thronging cinema halls to catch British filmmaker Christopher Nolan’s latest magnum opus The Odyssey.

9 min read5 Aug 2026
AI

The sandbox trap: Getting AI to work is easy, but scaling it changes everything

Nearly half of Indian enterprises run live AI pilots, but only 15% manage to scale them. Beyond the hype lies a landscape of operational friction, messy data, and unproven return on investment. Here’s how industry leaders overcome the sandbox trap.

11 min read3 Aug 2026
News

Why it’s raining cloudbursts in Jammu & Kashmir

In the midst of rainfall deficits, shrinking rivers and dry winters, the Union Territory has been battered by cloudbursts and intense short-duration rainfall that have wreaked death and destruction.

9 min read2 Aug 2026
Industry

Scale isn’t sexy anymore: How mid-cap IT challengers are winning the AI era

As AI breaks the link between headcount and revenue, nimble mid-tier IT challengers are outgrowing tier-1 giants, and rewriting the tech playbook. Discover why smaller, platform-led players are winning the AI era.

9 min read29 Jul 2026
Industry

How three stubborn men, and $1.5 billion poured in over two decades, put India on the world’s new-drug map

While others made money producing generics by copying foreign discoveries, they bet on drug discovery in India, selling the family silver to fund their dreams. Now, after decades, they are seeing a payoff or within kissing distance of one.

14 min read27 Jul 2026
Economy

Cold stats, warm spirits: Inside the Gen Z protest that redefined India

India’s Gen Z forced a political reckoning over exam leaks, but their protest was also about something deeper: stagnant jobs, weak public education and underutilizing a finite demographic dividend period.

7 min read26 Jul 2026