Long Story

Our daily Long Story is a deep dive into a specific contemporary issue, brought to you from the front lines with original reportage by our best journalists. Each story is carefully written, edited, fact checked and published only when we are satisfied that your time will be well spent reading it.

News

The hard reset: Six months after the ban, real-money gaming firms try to rebuild from zero

The ban on real-money gaming, in October last year, brought a booming industry to a halt. Six months on, the surviving companies are testing new products. Do they have a viable and scalable business model?

10 min read9 Apr 2026
Politics

Salaries, pensions, and promises: How Kerala’s fiscal mess is looming over the ballot box

Opposition leaders say Kerala is a “ventilator” economy—the state’s ability to raise taxes has declined while its debt has grown. Worse, its consumption could now be hit because of the West Asia crisis. Can populist policies survive a dwindling treasury?

9 min read8 Apr 2026
Politics

In Assam’s election, welfare and infrastructure hog the limelight

There is much at stake both for the ruling BJP and the main opposition Congress, and for the two state leaders leading these respective camps: chief minister Himanta Biswa Sarma and Gaurav Gogoi. Our ground report.

10 min read7 Apr 2026
Markets

From sprint to stumble: Has the mad rush to invest in IPOs lost momentum?

The era of easy gains from public listings appears to be nearing its end. A year after listing, only four mainboard IPOs were trading above their issue price in 2025. Our deep dive on what to expect going forward.

9 min read6 Apr 2026
Companies

Hard luggage, soft sales: Why your parents’ favourite suitcase brand is falling behind

As legacy giant VIP buckles under losses and a sinking stock, Safari and D2C luggage startups have seized the momentum. Explore how identity, e-commerce, and premium hard-shells upended India’s most iconic suitcase brand.

12 min read2 Apr 2026
Entertainment

The great reset: How Balaji Telefilms is swapping edgy originals for a family-first future

With the government banning edgy adult content, ALTBalaji is no more. Balaji Telefilms now wants to become a comprehensive content creation engine rather than just a single-format player. But it is trying to make this pivot in a very cluttered landscape.

9 min read1 Apr 2026
News

The Thrasio reset: How a Gurugram consumer durables startup scaled the ₹1,000 crore peak

From a high-stakes ‘Thrasio’ merger to a bold founder-led buyback, Lifelong Online’s journey is a masterclass in both resilience and selling value. Can this digital-first disruptor now conquer offline retail and after-sales hiccups to become India’s next household giant?

11 min read31 Mar 2026
AI

Death of the junior developer: How AI is forcing colleges and students to pivot

Artificial intelligence is transforming entry-level software roles by automating routine tasks. And there is a visible drop in the hiring of freshers for low-complexity, rule-based roles. Students now need new skills to become employable.

9 min read30 Mar 2026
News

From kibble to clinics: Why pet startups are chasing healthcare

Venture capitalists are pouring money into their next big play: pet clinics and veterinary platforms. What does this mean for the wellbeing of pets, the bank balances of pet owners, and the future of your neighbourhood veterinarian? Read on to find out.

11 min read29 Mar 2026
Industry

The price of a day’s work: Inside India’s smouldering industrial death traps

Fires are laying waste to factories, hotels, markets and informal units in slums across India, taking a heavy toll on workers and bringing economic activity in these areas to a halt. What can India do to put out these fires?

9 min read25 Mar 2026