Low Lintas News

Companies

Lowe Lintas appoints Sagar Kapoor and Prateek Bhardwaj as chief creative officers effective January 2019

Effective January 2019, both the hires will operate out of the Mumbai offices of Lowe Lintas and will report to Amer Jaleel, chairman and CCO, MullenLowe Lintas Group.

3 min read1 Feb 2019
Companies

Alyque Padamsee, father of modern Indian advertising, dead at 87

Often referred to as the Father of Modern Indian advertising, Alyque Padamsee built advertising agency Lintas India for over a decade as chief executive

2 min read17 Nov 2018
Companies

Advertising’s #MeToo moment: 4 top bosses of Dentsu Aegis resign

Dentsu Aegis says Happy Creative Services' CEO Kartik Iyer and MD Praveen Das have resigned after multiple sexual harassment charges. Bodhisatwa Dasgupta and Dinesh Swamy have also stepped down

3 min read19 Oct 2018
Industry

Mullen Lowe Lintas Group’s former CEO launches new ad agency

New agency will offer brand consultancy, communication and content services

2 min read18 Sep 2018
Industry

Britannia launches ad campaign to mark 100 year milestone in India

Made by Lowe Lintas, Britannia ad campaign comprises ten films featuring consumers across age groups sharing how Britannia products have played a crucial role in their lives

2 min read17 Sep 2018
Industry

Lowe Lintas’ chairman and chief creative officer Arun Iyer steps down

Lowe Lintas' chairman Arun Iyer, who has been with the agency since 2013, plans to start a venture of his own and will transition out of the agency over the next year

2 min read5 Sep 2018
Industry

Tanishq focuses on wedding jewellery segment in south India through new campaign

Tanishq 's new advertising campaign follows the central theme around the bond between a father and a daughter

2 min read1 May 2018
Industry

Surf Excel looks to extend ‘dirt is good’ philosophy in new ad campaign

Surf Excel's new campaign takes forward the brand's decade-old 'dirt is good' philosophy by telling parents that if kids get dirty in learning to defeat failure, then dirt is good

2 min read7 Dec 2017
Industry

ICICI Prudential Life’s campaign on cancer survivor goes viral

A new digital campaign by ICICI Prudential Life Insurance talks about cancer and how one can better prepare oneself to fight it by choosing the right insurance cover

2 min read22 Aug 2017
Industry

70 years of Indian advertising

Indian advertising has evolved over the course of the last 70 years, reflecting the change that the country's economy as well as society has undergone. Here's a list of 70 popular ads that stood the test of time

15 min read21 Aug 2017
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Budget

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

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