Over the last few years, people have become obsessed with their appearances, and this has led to the vast expansion of the beauty market. The Indian Beauty Industry back in 2014 had its own constraints. This is why the audience either preferred to source makeup and beauty products from other countries or ended up with incorrect shades that wouldn’t pair with Indian skin tones. But one cosmetic company provided a more compatible and affordable range that is suited for the Indian complexion. Sugar Cosmetics became the fastest-growing premium cosmetics brand in India which was started by Vineeta Singh and her husband Kaushik Mukherjee. Today in Startup Buzz, I will show you how a young and new cosmetic company competed with the biggies and rose to its success. #sugarcosmetics #marketingstrategy #startups #finance #mint Subscribe Now For Latest Updates- https://tinyurl.com/lbw8nze
10 Jan 2023Twenty Beauty is attempting to shift the trend back to physical purchase of beauty products. This is being done by introducing vending machines, selling merchandise cosmetics.
2 min read22 May 2020With two shows in Mumbai and Delhi, the India Makeup Show brings together a line-up of stellar artists and brandsOne of the highlights of the debut edition is a masterclass by American makeup artist Bobbi Brown who is embarking on her maiden India tour
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3 min read2 Nov 2018For the grand finale of Lotus Makeup India Fashion Week, 40 designers pay tribute to the scrapping of Section 377
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1 min read4 May 2018We now live in a world where outward appearance is more important than ever before. So, what's causing this contra-trend?
3 min read10 Mar 2018Sephora, which currently has 14 stores in India, plans to open 6 to 8 new stores every year and will set up its next in Kolkata
2 min read27 Nov 2017The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared