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India will have 410 million millennials, who will spend $330 billion annually, by 2020. Photo: Pradeep Gaur/Mint

Decoding: The millennial consumer

7 min read . 25 Jun 2018
Millennials is not just an age group, it’s a state of mind that affects consumer behaviour across generations. Photo: Abhijit Bhatlekar/Mint

The nub of marketing for millennials

4 min read . 10 Aug 2017
A retail seller based in Nellapatla village, Warangal in Andhra Pradesh. Photo: Mint<br />

What rural consumers want

3 min read . 10 Feb 2016
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