Marketing News
Hausla Hai Toh Ho Jayega: Kotak’s brand reboot bets on audacity
Historically, Kotak Mahindra Bank was the first choice for India’s SMEs. It was a bank that understood the ambition behind the balance sheet. Today, Indians are more aspirational and audacious than ever. They need a partner who believes in their big, bold dreams, its CMO Rohit Bhasin said.
4 min read12 May 2025Can AI spark growth and joy for offline retail?
AI-powered location management tools can now update each store’s data across multiple search engines and maps, helping customers find and navigate to their nearest store without any friction.
4 min read12 May 2025Annapurna's Mother's Day Miss: Where's the brand in the beauty?
There’s no clarity on how the FMCG company upholds purity beyond vague promises. No product window, no real insight, just visual fluff and ambient music. For a brand that claims a heritage since 1952, it’s surprising how little is said about what it actually does.
1 min read12 May 2025AI, identity and drama: Why everyone’s turning into a character
What began as playful experimentation with AI tools has snowballed into a cultural moment. Consumers aren’t just taking selfies anymore but are creating avatars, crafting narratives, and in the process, redefining self-branding.
4 min read12 May 2025Indian influencers to drive $1 trillion consumer expenditure by 2030: BCG report
The creator ecosystem’s direct revenues are projected to expand to $100-125 billion in the next five years from $20-25 billion today, the report said.
2 min read2 May 2025YouTube invested ₹210 billion in India's Creator Economy, commits ₹8.5 billion more
YouTube CEO Neal Mohan noted that content produced in India garnered 45 billion hours of watch time from global viewers last year.
2 min read1 May 2025IOCL Q4 Results Preview: Weaker margins, crude oil volatility may dent profitability
IOCL is expected to report a subdued Q4 FY25 performance, with a projected 42% YoY decline in EBITDA due to weak refining margins and LPG under-recoveries. Analysts estimate retail margins for diesel and petrol to decline quarter-on-quarter.
2 min read29 Apr 2025ASCI eases qualification rules for generic financial, health product promotions
Now, financial and fitness influencers will require necessary qualifications and certifications only for technical advice.
1 min read28 Apr 2025Beyond cartel claims: Fixing the broken media model
Agencies were meant to act as facilitators between advertisers and media owners, but both began to feel they were the ones funding the agency, and, therefore, expected control over its loyalties.
4 min read28 Apr 2025Simple is harder than complex: DHL’s Sandeep Juneja
DHL India is carving a niche beyond price by simplifying global logistics. Sandeep Juneja, vice president–sales and marketing, DHL Express India, said the strategy includes digital tools for SMEs, strong partnerships and a commitment to sustainability
4 min read28 Apr 2025Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared