Mass Market News

Industry

Mercedes’s slip, Kia’s gain shows quality not just for the rich

J.D. Power's annual vehicle dependability study has found that the gap between premium and mass-market brands has narrowed significantly

1 min read14 Feb 2018
Opinion

Apple’s iPhone SE nudges company towards mass market

For the first time in recent memory, Apple seems to be grabbing for market sharesomething the company has said it didn't care about with the iPhone

3 min read22 Mar 2016
Industry

Samsung, Apple under pressure to cut prices to revive sales

As the smartphone action shifts to the mass market, Samsung and Apple could be forced to make their high-end phones more affordable

5 min read9 Apr 2014
Industry

HUL losing share in mass market brands: survey

Rival products from P&G and domestic peers have gained as consumers grow even more value conscious

5 min read24 Feb 2014
Companies

Samsung, LG Electronics turn to mass market for sales volume

Samsung, LG Electronics turn to mass market for sales volume

2 min read10 Oct 2007

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